Digital Marketing Strategist - SEO

Voltera is a rapidly scaling and profitable Canadian tech company that has been driving change in the additive electronics industry since 2013. Our customers span 92 countries and use our products to improve quality of life and push the boundaries of what electronics can do. From developing electronics skin to exploring space, our products support some of the world’s most exciting engineering endeavors.

Our first product, the V-One PCB printer, integrates drilling through-holes, printing conductive materials, dispensing solder paste, and reflowing circuits to enable fast iteration of circuit board designs. Our second product, the NOVA materials dispensing system, offers precision dispensing of functional materials on both flexible and rigid substrates for flexible hybrid electronics prototyping and materials research.

You will be supported by people who care, challenged to grow, and trusted to make a real impact.

Implement strategies (paid and organic) for key marketing functions such as email marketing, social media marketing, digital advertising, and data analysis and testing
Investigate sales funnel leaks and collaborate with the marketing and revenue teams on methods to improve lead engagement and conversion
Conduct SEO and SEM research and work with the Content Marketer and Front-End Developer to ensure best practices are implemented on the website
Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
Collaborate with internal teams to understand the customer experience and optimize conversion
Working from the office in Waterloo at least three days per week.

Post-secondary education in marketing or related relevant work experience
Strong analytical skills and data-driven thinking
A solid understanding of trends and best practices in online marketing
Leading paid advertising and email marketing campaigns
Creating a social media strategy and managing accounts
Contributing to inbound and outbound marketing programs
Evaluating the customer journey and optimizing for conversion

Experience with web accessibility standards and guidelines
Working knowledge of HTML, CSS, or JavaScript

Three weeks' vacation to start, plus a paid end-of-year company shutdown.
Flexible work hours.
Located in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.

The expected base salary range for this role is CAD $58,000–$70,000 . This range reflects base pay only and does not include bonus eligibility or benefits.

we do not use artificial intelligence (AI) to screen, assess, or select candidates. Voltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law.

Accommodations are available upon request for candidates participating in all aspects of the recruitment process.