Senior Marketing Leader - Advanced Surgery at Baxter
Baxter Healthcare
Shape the future of Advanced Surgery marketing at Baxter as a Senior Marketing Manager. Drive strategies for growth while leveraging data and fostering collaboration across teams. In this role, you'll lead marketing initiatives for Baxter's Advanced Surgery portfolio, focusing on innovative brand strategies and effective market execution. Your expertise in product lifecycle management and digital marketing will be vital in achieving portfolio goals. Collaborating with sales and medical teams, you will ensure impactful campaigns that resonate with the target audience. Key Responsibilities:
- Develop and execute comprehensive annual marketing strategies
- Conduct thorough market research to identify growth prospects
- Manage product portfolio performance and marketing ROI
- Champion brand awareness through various digital channels
- Analyze and report campaign success metrics
- Bachelor’s degree in Business, Marketing, or a related field
- 5+ years of marketing experience in healthcare
- Successful history of brand strategy execution
- Capacity to build strong stakeholder relationships
- Knowledge of supply chain and financial management
Vacancy posted 8 days ago
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