Senior Marketing Manager

Senior Marketing Manager – Mississauga, Ontario. Reporting to the Director, Channel Marketing, you will manage a team and lead the growth of your portfolio. This role assumes responsibility for P&L, product management, pricing strategies, promotional strategies, forecasting, asset management, and public relations with a focus on the Canadian market.

Responsibilities

• P&L SBU responsibility: Sales, Margins, Expenses & Operating Income
• Develop and implement (3) Year Strategic Plan, line plans, reviews, channel and account‑specific business plans to drive sales and profit growth.
• Customize execution of national brand, product and customer experience.
• Financial measurement and tracking for business reviews.
• Marketing management including SAP SKU structuring, forecasting, asset management, service level analysis, and Canadian derivative model execution.
• Create and implement innovative new product launches.
• Key point of contact with US and global marketing teams.
• Co‑develop product launch plans with US marketing and Canadian sales teams.
• Coordinate promotional product launches (bonus packs/merchandisers, etc.).
• Educate sales and customers on emerging trends and how solutions are applied to maximize benefit.
• Provide product knowledge to sales force and in key account presentations.
• Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.
• Communicate with:
  • Canadian Sales / Marketing / Logistics Groups
  • Global Counterparts
  • End‑Users

Qualifications

• College or university graduate, preferably with a business or marketing background.
• Minimum 3–5 years of marketing experience, with increasing responsibility.
• Experience in campaign & promotion development & execution, ideally in the CPG space.
• Experience supporting sales in a similar role is an asset.
• Strong product knowledge of the retail channel and products.
• Demonstrated project management experience.
• Strong communication skills—verbal and written.
• Strong analytical and problem‑solving skills.
• Excellent presentation skills in multiple formats.
• Strong computer skills, including Microsoft Office Suite.
• Creative thinker with the ability to provide solutions that meet customer needs.
• Detail‑oriented and able to work independently or collaboratively as part of a team.
• High level of energy and commitment.

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team.