Director of Sales & Marketing

Director of Sales & Marketing

Company: Adventure Canada

Type: Full-time

Adventure Canada is a dynamic leader in regenerative travel, specializing in expedition cruising, meaningful cultural connections, and conservation. With a small but mighty team, we pride ourselves on being entrepreneurial, collaborative, and values-driven. At Adventure Canada, our people are our greatest asset and we’re looking for a Director of Sales & Marketing to help lead us into the future.

Reporting directly to the CEO, this senior leadership role is responsible for developing and executing a unified strategy that drives revenue growth, builds brand awareness, and deepens customer engagement. The Director balances vision with action: shaping strategy while also rolling up their sleeves alongside the team to ensure momentum, alignment, and results.

This is a pivotal opportunity to influence company direction, build and mentor a talented team, and strengthen Adventure Canada’s presence in niche travel markets through sales leadership, brand storytelling, and digital strategy.

What You’ll Do

• Develop and lead an integrated sales and marketing strategy aligned with Adventure Canada’s values and growth goals.
• Manage and mentor a compact cross‑functional team (Sales Manager, Digital Marketing Manager, Brand & Partnership Manager), building them into a high‑performing unit.
• Drive lead generation, sales conversions, client retention, and growth of B2B partnerships.
• Oversee brand, content, and digital marketing strategies across multiple channels.
• Evaluate and make recommendations on future e‑commerce opportunities.
• Collaborate with the CEO and executive team on business planning, forecasting, and brand development.
• Represent Adventure Canada at industry events, trade shows, and with key partners.

What You Bring

• 7+ years of progressive experience in sales and marketing leadership, ideally in travel, hospitality, or a related industry.
• Proven ability to grow revenue, build brands, and develop teams.
• Hands‑on digital marketing expertise, with the ability to oversee strategy and contribute to execution.
• Strong partnership‑building skills, particularly in niche markets.
• Expertise in CRM systems, analytics, and sales enablement tools.
• Excellent leadership, communication, and decision‑making abilities.
• A passion for travel, culture, and creating unforgettable guest experiences.

Location & Work Model

• Based at our Mississauga, Ontario office (hybrid model with flexibility).
• Occasional travel required, including trade shows, client meetings, and select expeditions.

Why Adventure Canada?

• Be part of a small but mighty team where your work directly shapes our success.
• Contribute to a company that values culture, community, and conservation.
• Enjoy hybrid work flexibility, opportunities to travel, and the chance to make a real impact in a growing organization.

Adventure Canada is an equal opportunity employer. We are committed to inclusive, barrier‑free recruitment and selection processes and work environments. If contacted for an employment opportunity, please advise Human Resources if you require accommodation in accordance with Adventure Canada values and all applicable legislation.

We thank all applicants for their interest; only those selected for an interview will be contacted. Hiring is subject to successful completion of a background verification and integrity check.