Growth Strategist - DOE Media (Kelowna)

What You’ll Do

Develop and own full-funnel growth strategies for DTC eCommerce clients, focused on revenue acceleration, contribution margin improvement, and scalable customer acquisition Lead cross-channel performance strategy across platforms such as Meta, TikTok, Google, email/SMS, and emerging growth channels Identify growth levers across paid media, creative, landing pages, offers, CRO, and retention to unlock incremental revenue opportunities Partner closely with media buyers and creative strategists to align acquisition strategy with performance insights and scaling frameworks Build forecasting models and growth roadmaps aligned with client revenue targets and EBITDA goals Analyze funnel performance (CPC, CPA, CVR, AOV, LTV, MER, blended CAC) to identify optimization and scale opportunities Develop structured testing roadmaps across creative, audiences, offers, and landing pages to systematically scale what works Oversee multiple client growth plans simultaneously, ensuring timelines, KPIs, and revenue milestones are met Translate complex performance data into transparent strategic insights and actionable next steps for internal teams and clients Communicate growth strategy, performance updates, and scaling plans with executive-level stakeholders What You’ll Bring to the Table

Experience as a Growth Strategist, Performance Strategist, or similar role within DTC eCommerce or an agency environment Strong understanding of paid media ecosystems (Meta, TikTok, Google, etc.) and how they integrate into a full-funnel growth strategy Proven ability to drive revenue growth through structured testing, funnel optimization, and cross-channel alignment Experience building forecasts, growth models, and scaling frameworks tied to revenue and profitability targets Highly analytical and data-driven—you use performance metrics to guide every decision Comfortable managing multiple brands and aggressive growth targets in a fast-paced agency environment Strong communication skills with the ability to present strategic insights clearly to clients and internal teams Passion for performance marketing, experimentation, and unlocking scalable growth

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