Product Analyst

Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.

About the Role

As a Product Analyst, your mandate is to be a strategic thought partner to our Product Managers and Engineers — helping them make smarter, faster, and more evidence-based decisions. You’ll go beyond analysis to influence how we design, test, and scale product experiences that drive conversion, engagement, and retention.

The anticipated salary range for this role is $88,000 to $110,000 CAD per annum. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc.

This job posting is tied to an open vacancy.

You’ll thrive in this role if you…

• Are deeply curious and instinctively ask “why?” behind every trend or results.
• Enjoy partnering with Product Managers and Engineers to influence product decisions through data.
• Balance strong product intuition with analytical rigor and care about real user impact.
• Proactively surface insights and recommendations.
• Are comfortable with ambiguity and take ownership from hypothesis through decision.
• Can clearly communicate complex analyses in simple, actionable ways.
• Get excited by experimentation and using evidence to shape what we build next!

What You’ll Be Doing

• Partner closely with Conversion and Retention Product Managers (and other PMs) to define success metrics, guide prioritization, and evaluate the impact of new features.
• Present insights in concise, visual, and strategic ways — influencing PMs, designers, and leadership.
• Proactively analyze data and bring insights and recommendations to the product managers you support
• Be a thought partner in the design and analysis experiments— ensuring hypotheses, metrics, and methodology are sound, and results are translated into clear product decisions.
• Use tools like Mixpanel to uncover how users engage, convert, and retain — surfacing insights that drive roadmap strategy.
• Conduct segmentation and cohort analyses to identify behavioral patterns, friction points, and opportunities to improve user experience and lifetime value.
• Build and maintain dashboards and self-serve tools that make product performance visible and actionable across teams.

Qualifications and Skills

• Strong Product Sense - you understand how features drive user behavior and can think beyond just reporting metrics.
• Proven experience with Mixpanel, Amplitude, Google Analytics, or equivalent tools
• Comfortable influencing product strategy and prioritization through evidence-based recommendations.
• Strong communication skills — can explain statistical results to non-technical audiences and guide decision-making
• Autonomy and self-direction — you’re comfortable with ambiguity, take ownership, and drive from hypothesis to measurable impact.
• Strong proficiency in SQL and/or Python to organize and analyze multiple large datasets

Nice to Haves

• Experience with experimentation tools like Statsig, eppo etc
• Familiarity with data pipeline design, instrumentation, and event tracking to ensure accuracy and scalability.
• Experience applying Causal Inference methods to solve problems

About the Process

• You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
• If you’re moving ahead, we’ll book a call to learn more about your experience.
• If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
• If the assignment goes well, we’ll book a technical interview with you and the hiring team.
• If your technical skills are strong, you’ll move forward to an experience interview with the team where they will dive deeper into your experiences.
• Finally, you’ll meet our CEO for a chat prior to a decision being made.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Based in Toronto, Sago Sago Toys is a subsidiary of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.