Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager based in Canada.

This role offers the opportunity to lead performance marketing strategies for a fast-paced, consumer-focused environment. You will own paid social growth across major platforms while connecting media performance with creative, email, and conversion optimization. The position combines hands-on campaign strategy with team leadership and process development. You’ll use data, experimentation, and customer insights to improve acquisition efficiency and drive measurable business results. You’ll also help build scalable workflows, strengthen creative performance, and develop high-performing marketing teams. Success in this role requires both strategic thinking and a strong bias toward execution and continuous improvement.

• Develop, execute, and optimize B2C/DTC performance marketing strategies across Meta and TikTok to achieve growth and ROI objectives.
• Analyze campaign performance and use data-driven insights to optimize budgets, targeting, creative assets, and overall acquisition efficiency.
• Integrate email marketing initiatives with paid media strategies to create coordinated, multi-channel customer journeys.
• Lead and mentor media buyers, creative specialists, and CRO professionals while fostering accountability, collaboration, and continuous improvement.
• Support recruitment, onboarding, training, and professional development across the performance marketing team.
• Partner with creative teams to develop compelling advertising concepts, copy, visuals, and messaging designed to increase engagement and conversions.
• Establish and manage A/B testing programs across creative assets, messaging, landing pages, and other conversion touchpoints.
• Lead CRO initiatives focused on improving landing page performance, user experience, and conversion rates.
• Develop and test growth hypotheses, evaluate results, and turn successful experiments into repeatable strategies.
• Build scalable processes, workflows, and SOPs for creative production, paid social, and performance marketing operations.
• Coordinate effectively with cross-functional teams to maintain operational efficiency and consistent execution.
• Maintain relevant Meta and TikTok advertising certifications and stay current with emerging trends, platform changes, and performance marketing best practices.

Requirements

• 5+ years of experience managing social advertising campaigns, with a strong focus on DTC or B2C marketing.
• At least 3 years of hands-on experience managing Meta and TikTok advertising campaigns.
• Strong expertise in paid social strategy, campaign optimization, audience targeting, and budget management.
• Experience integrating email marketing with paid acquisition and broader multi-channel marketing strategies.
• Proven knowledge of CRO, A/B testing, landing page optimization, and conversion-focused experimentation.
• Strong creative judgment with the ability to evaluate and contribute to advertising copy, visuals, messaging, and consumer-focused creative concepts.
• Active Meta and TikTok advertising certifications.
• Demonstrated experience leading cross-functional marketing teams and developing high-performing team members.
• Track record of creating scalable workflows, processes, and SOPs for creative and performance marketing operations.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making and optimization.
• Excellent communication, organization, leadership, and stakeholder-management skills.
• Highly results-oriented, proactive, and comfortable working in a fast-paced environment.
• Ability to work independently while maintaining strong collaboration across distributed teams.
• Access to a computer with a dual-monitor setup and at least 8 GB of RAM.
• Reliable internet connection with a minimum speed of 25 Mbps.
• Camera with at least 1080p resolution.

Benefits

• Competitive base salary.
• Full-time schedule of 40 hours per week, 8 hours per day.
• Permanent work-from-home setup.
• Monday-Friday work schedule aligned with Eastern Standard Time (EST).
• Unlimited free access to professional courses and an extensive SOP library.
• Opportunities for professional development, skills growth, and career advancement.
• A performance-focused environment with opportunities to take ownership of impactful marketing initiatives.