Junior Digital Marketing Specialist

We are seeking an independent, creative, and data-driven Junior Digital Marketing Specialist to sharpen our digital presence and drive multi-channel brand growth.

Role Overview

Reporting directly to and with guidance from the Owner/CEO, you will serve as the architect of our digital footprint and print marketing collateral. In this role, you will balance hands‑on creative production with data‑driven campaign management to translate technical lighting specifications into compelling visual stories, high‑converting digital campaigns, optimized web experiences, and polished sales materials.

Key Responsibilities

• Digital Marketing & Paid Ads : Plan, execute, and monitor end‑to‑end SEM (Google Ads) and paid social (Meta Ads) campaigns. Continuously conduct A/B testing, manage ad spend, and optimize for conversion and lead generation.
• Website Management & SEO : Maintain and optimize our CMS (WordPress / Shopify). Execute on‑page SEO, keyword updates, and landing page UX (user experience) enhancements to improve organic search visibility and user conversion.
• Creative Content & Brand Collateral : Design high‑performance visual assets for digital, social, and print using Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva. Maintain a modern, cohesive brand identity across product catalogs, spec sheets, and buy sheets.
• Email Marketing : Build, segment, and automate targeted email campaigns and monthly newsletters via Mailchimp to engage contractors, B2B, and consumer databases.
• Social Media Strategy : Create and publish value‑driven content—including short‑form video and educational posts—on Facebook and Instagram to position the company as an industry authority.
• Project Management & Workflow : Manage multiple concurrent initiatives from concept through final delivery, establishing realistic timelines and meeting key milestones.
• Analytics & Performance Reporting : Track and report on core Key Performance Indicators using Google Analytics (GA4) and CRM data, translating traffic patterns and campaign metrics into actionable insights for leadership.

Qualifications & Experience

• 2+ years of hands‑on experience in digital marketing, campaign management, or multi‑channel content creation preferred.
• Recent graduate or final‑year student completing a Diploma or Degree in Marketing, Communications, Graphic Design, or a related field (e.g., NAIT, MacEwan, University of Alberta, NorQuest).
• Demonstrated hands‑on experience through practicums, internships, capstone projects, freelance work, or student club marketing.
• Please provide a link to a portfolio, coursework samples, or past project mockups showing design (Adobe/Canva) and writing capability (required).

Education

• Post‑secondary Degree or Diploma in Marketing, Communications, Graphic Design, Business, or equivalent practical experience.

Technical and Software Proficiency

• Professional working proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva .
• Hands‑on CMS experience managing and updating websites WordPress and/or Shopify .
• Direct experience managing campaigns in Google Ads and Meta Ads Manager .
• Working knowledge of Google Analytics (GA4) , SEO best practices, and Mailchimp .

Core Competencies

• Strong Copywriting : Ability to translate technical, industry‑specific data into clear, persuasive, customer‑friendly messaging.
• Grounded Independence : High self‑motivation and confidence to own deliverables while maintaining alignment with the owner's strategic vision.
• Organisation & Communication : Excellent project planning, clear cross‑functional communication, and strong interpersonal skills.

Bonus Qualifications (Nice-to-Have)

• Experience in the lighting, electrical, wholesale, or construction sectors.
• Familiarity with short‑form video editing and AI‑assisted content workflow tools.
• Working knowledge of CRM tools and project management platforms (e.g., Asana, Monday.com).

Benefits & Perks

• Part‑Time Benefits Package : Dental care, Vision care, and a dedicated Wellness program.
• Work‑Life Balance : Structured Monday–Friday daytime hours with zero weekend or evening shifts.
• Team Culture : We are a collaborative, values‑driven environment where your work directly impacts business growth.
• Company Events : Opportunities to connect and engage with the team.

About LED Lights Canada

Based in Edmonton, we are a Canadian‑owned leader in energy‑efficient LED lighting solutions. Our mission is simple: deliver high‑quality, certified lighting products backed by expert education and exceptional value. We don’t just sell products; we test, certify, and educate.

Pay: From $22.00 per hour

Expected hours: 15.0 – 25.0 per week

Benefits

• Company events
• Dental care
• On‑site parking
• Vision care
• Wellness program

Work Location: In person