Salesforce Alliance Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Salesforce Alliance Manager based in Canada. Join a growing professional services organization and play a pivotal role in expanding strategic partnerships across the Salesforce ecosystem. As Salesforce Alliance Manager, you will drive go-to-market initiatives, strengthen relationships with Salesforce account executives and regional leaders, and generate new business opportunities through referrals and partner engagement. You will collaborate closely with Sales and Marketing teams to increase brand visibility, develop targeted outreach strategies, and turn meaningful connections into qualified leads and revenue growth. This is a relationship-driven role that combines networking, event management, partner enablement, and commercial strategy. You will have direct access to senior leadership and the opportunity to influence alliance initiatives while working with a geographically distributed team. Ideal for a proactive, entrepreneurial professional, this position offers the flexibility to manage your schedule, build your industry reputation, and make a measurable impact on business growth. Accountabilities - Execute Salesforce alliance strategy: Support and implement go-to-market initiatives designed to strengthen partnerships, increase referrals, and generate revenue opportunities throughout the Salesforce ecosystem. - Develop strategic relationships: Build and maintain strong connections with Salesforce account executives, regional vice presidents, sales engineers, and other key stakeholders to expand the partner network and drive lead generation. - Organize partner events: Plan and coordinate in-person activities, including quarterly business reviews, lunch-and-learn sessions, networking events, happy hours, and industry-specific customer gatherings.

Manage budgets, venues, logistics, and attendance. - Drive field engagement: Regularly visit Salesforce offices and attend industry conferences, partner events, and regional gatherings to increase brand awareness and deepen relationships within the assigned territory. - Enable Salesforce teams: Communicate the organization's service offerings, differentiators, and areas of expertise to Salesforce representatives, helping them identify opportunities to collaborate and make relevant customer introductions. - Generate qualified opportunities: Translate networking activities and partner relationships into actionable leads, customer introductions, referral opportunities, and sales pipeline growth. - Coordinate internal sales engagement: Schedule one-to-one meetings between Salesforce representatives and internal Client Partners to strengthen collaboration and advance commercial opportunities. - Maintain relationship momentum: Follow up consistently after meetings, events, and enablement sessions to nurture partnerships, maintain engagement, and identify additional opportunities. - Develop outreach campaigns: Collaborate with Sales and Marketing to create targeted campaigns and engagement strategies that expand the partner network and improve referral generation. - Track performance and report results: Monitor key performance indicators, including pipeline generation, office visits, new relationships, meetings booked, and events organized, using insights to refine alliance strategies. Requirements - Professional experience: At least two years of alliance management experience within a professional services firm or independent software vendor (ISV) operating in the Salesforce ecosystem. - Established partner relationships: Existing relationships within the Salesforce ecosystem, particularly across Financial Services, Communications, Media and Technology (TMT), or Nonprofit sectors. - Salesforce ecosystem expertise: Strong understanding of Salesforce's partner landscape, stakeholder structures, and collaboration opportunities.