Remote Senior Business Development Manager (Halifax Regional Municipality)

Senior Business Development Manager

Role Overview: The Senior Business Developer is responsible for identifying, pursuing, and closing new business opportunities within the senior living industry. This role is ideal for someone who excels at building trust, understanding client needs, and driving meaningful conversations with executives, operators, and ownership groups.

Responsibilities

• Drive full‑cycle sales from sourcing prospects to closing multi‑community contracts.
• Build and maintain a strong pipeline of senior living operators, management groups, and nonprofit organizations.
• Lead needs assessments, discovery calls, solution presentations, and proposal development.
• Achieve and exceed annual revenue targets and KPIs.
• Cultivate long‑term, trust‑based relationships with executives and stakeholders.
• Represent CITIZEN Marketing at conferences, trade shows, and networking events across North America.
• Serve as a strategic advisor to prospects, bringing insights on occupancy growth, digital strategy, and brand development.
• Partner with the marketing team to develop targeted campaigns and outreach strategies.
• Provide industry feedback to support product innovation and service improvements.
• Maintain accurate CRM records and pipeline forecasting to support company planning.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB.
• Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience.
• 5+ years experience in business development, sales, or partnerships—preferably in marketing, SaaS, healthcare, or senior living.
• 2+ years of experience in customer service or hospitality (serving or bartending experience is considered a strong asset).
• Proven track record of meeting or exceeding revenue targets in a consultative selling environment.
• Strong understanding of digital marketing, lead generation, or occupancy growth strategies (an asset).
• Excellent communication, presentation, and negotiation skills.
• Comfort selling to executive‑level stakeholders.
• Ability to travel for industry events, conferences, and key meetings.

Benefits

Three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company‑wide MeMonday to prioritize mental health. A thirty‑day remote work policy, twenty‑six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development opportunities include access to mentorship, leadership programs like LEAD, ongoing learning opportunities, regular one‑on‑one check‑ins, quarterly performance conversations, and a culture of continuous feedback.

Equal Opportunity Employment

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.