Vanguard Canada Digital Marketing Director
The Vanguard Group
Lead digital marketing initiatives with Vanguard Canada, shaping strategies to connect investors and advisors. This hybrid role focuses on data-driven digital experiences for acquisition and retention.
As the Head of Digital Marketing, you'll steer strategies in Toronto, ensuring engaging digital interactions across diverse channels. Ideal candidates have over 10 years of experience in financial services marketing, excelling in digital capabilities and team leadership.
Key Responsibilities:
• Develop comprehensive digital marketing strategies across all channels
• Optimize customer journey and improve campaign ROI
• Manage the digital marketing budget for effectiveness and efficiency
• Design analytics frameworks for performance measurement
• Evaluate new digital marketing technologies for continuous improvement
Requirements:
• 10+ years in digital marketing leadership within financial services
• Strong knowledge of advisor and investor engagement
• Proven success managing substantial budgets and resources
• Expertise in digital acquisition and analytics
• Relevant marketing credentials and an undergraduate degree required
Bring your expertise in digital marketing to drive growth and enhance Vanguard's capabilities in Canada.
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Vacancy posted 1 day ago
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