B2B Marketing Digital Campaigns Lead - Cloud & Industry

Job Type:  Temporary Contract  

Work Model:  Hybrid  

Reference code: 133704

Recruiter: Ashmita Rana

Primary Location:  Toronto, ON

All Available Locations:  Toronto, ON; Calgary, AB; Fredericton, NB; Halifax, NS; Montreal, QC; Ottawa, ON; St. John's, NL; Vancouver, BC; Winnipeg, MB

 

Our Purpose

 

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Summary

This role is designed for a high-performing marketing professional who thrives in fast-paced, cross-functional environments and is energized by executing high-impact campaigns that drive business growth. As a B2B Marketing Digital Campaigns Lead – Cloud & Industry, you will play a key role in supporting the Canadian marketing team by delivering integrated industry marketing programs, campaigns, and events that accelerate demand, lead generation, and pipeline outcomes.

On this 1-year fixed term role, you will operate at the intersection of marketing strategy and execution, partnering with Global and North America stakeholders to bring go-to-market initiatives to life and increase awareness and adoption of Google Cloud solutions among IT professionals and business decision-makers across Canada.

What will your typical day look like?

• Execute integrated marketing campaigns aligned to industry priorities, supporting demand generation and pipeline growth initiatives.
• Plan and deliver marketing events, including owned events and third-party sponsorships, ensuring high-quality execution across pre-event, onsite, and post-event phases.
• Collaborate with Global Campaigns, Regional Marketing, Partner Marketing, and Sales stakeholders to coordinate go-to-market activities and align messaging.
• Manage external vendors and agencies to support campaign delivery, content development, and event logistics.
• Oversee budgets and ensure effective allocation and governance across campaign and event initiatives.
• Track campaign and event performance using CRM and marketing automation tools, measuring leads, pipeline contribution, and marketing-influenced revenue.
• Translate marketing performance data into actionable insights and recommendations to optimize future campaigns.
• Support the development of marketing content, assets, and communications tailored to target industry audiences.
• Contribute to continuous improvement of marketing processes, tools, and reporting frameworks within a fast-growing team.

 

About the team

You will be part of a dynamic and rapidly growing marketing team focused on accelerating the adoption of cloud technologies across Canada. The team collaborates closely with global and regional stakeholders to deliver impactful, data-driven marketing programs that engage clients and drive measurable business outcomes.

Enough about us, let’s talk about you

You are someone with these skills, experience and qualifications: 

• 4+ years of experience in marketing, campaign management, or event marketing, ideally within a technology, cloud, or B2B environment
• Proven experience executing integrated marketing campaigns and events end-to-end
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and timelines simultaneously
• Experience working with cross-functional teams, including sales, partner marketing, and global/regional marketing stakeholders
• Hands-on experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot or equivalent)
• Strong analytical mindset, with the ability to track performance metrics and translate data into actionable insights
• Experience managing vendors, agencies, and marketing budgets
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences
• English required; French is a strong asset to support clients in Montreal

It would be great for you to have some of these nice to haves as well:
• Experience in partner marketing or alliance-driven marketing programs
• Familiarity with cloud ecosystem marketing (Google Cloud, AWS, Azure, etc.)
• Experience supporting demand generation strategies focused on pipeline growth and ROI measurement
• Exposure to industry/vertical marketing programs in sectors such as Financial Services, Public Sector, or Technology

 

Quebec Locations: Bilingualism in French and English is required for this position due to the nature of the role having interactions with National & Global clients and project teams.

Total Rewards

The salary range for this position is $58,000 - $102,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

 

Our promise to our people: Deloitte is where potential comes to life.

 

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

 

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan ,  Reconciliation Action Plan and the  BlackNorth Initiative .

 

We encourage you to connect with us at  View email address on careers.deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or  View email address on careers.deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

 

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.