Director - Digital Paid Media
$84 per hourTemporary
Our client, a Top 5 bank in Canada is looking to hire a
Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.
As the Director of Digital Paid Media, you will:
- Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
- Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
- Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.
- Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.
- Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department
- Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns
- Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
- Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing
- University bachelor's degree
- Strong PowerPoint, Excel skills.
- Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns
- Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
- Experience executing marketing plans across multiple channels, with a focus on digital channels
- Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution
- Training or certification in Marketing or Advertising
- MBA
- Digital Certification (Media/Marketing).
Vacancy posted more than 2 months ago
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