Associate Director, Performance & Strategy

Associate Director, Performance & Strategy

Toronto, Canada

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

About Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision‑making and experiences through media, content, and technology. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary

The Associate Director, Performance Strategy is responsible for ensuring that performance media campaigns are executed, continuously optimised, and aligned with client business objectives. Acting as a critical link between Planning, Analytics, and Activation teams, this role drives real‑time performance improvements, enforces measurement frameworks, and translates strategic direction into executional success.

This is a hands‑on, analytical, and execution‑focused role that requires strong collaboration, commercial thinking, and the ability to turn data insights into actionable performance strategies.

Key Responsibilities

Campaign Execution & Optimization

• Oversee the execution of performance media campaigns to ensure delivery against business and campaign objectives.
• Monitor campaign performance in real time and make tactical adjustments to improve effectiveness and efficiency.
• Identify opportunities for optimisation across channels, audiences, budgets, and tactics.

Performance Measurement & Reporting

• Ensure performance campaigns are aligned to agreed KPI frameworks and measurement standards.
• Partner closely with Analytics teams to monitor performance trends and translate findings into actionable insights.
• Support reporting processes and help ensure performance outcomes are clearly communicated to internal teams and clients.
• Act as a key connection point between Planning, Analytics, and Activation teams.
• Ensure strategic direction is properly translated into execution across campaigns.
• Collaborate with internal stakeholders to drive seamless delivery and improve overall campaign effectiveness.

Client Engagement & Support

• Work with client teams to ensure performance media delivery aligns with business priorities and strategic goals.
• Support the communication of performance results, optimisations, and recommendations to internal and external stakeholders.
• Provide informed, data‑led recommendations that improve media outcomes and support client success.

Required Skills and Experience

• Proven experience in performance media planning, execution, and optimisation.
• Strong understanding of campaign measurement frameworks, KPI tracking, and performance analysis.
• Advanced ability to interpret data and translate insights into actionable recommendations.
• Experience collaborating across Planning, Analytics, and Activation teams.
• Strong campaign management and optimisation capabilities.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast‑paced, client‑facing environment.
• Strong understanding of digital media platforms and performance marketing best practices.

Life at WPP Media & Benefits

WPP Media employees can tap into the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer a variety of employee resource groups and frequent in‑office events that showcase team wins and celebrate milestones. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity Employer

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Accommodation Statement

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please contact WPP Media Leave Administration at View email address on ca.talent.com or call View phone number on ca.talent.com.

Employment Details

Only candidates selected for an interview will be contacted. While we appreciate all applications received, we will not consider those who do not meet the outlined qualifications.

Salary

$90,000 – $140,000 CAD

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