Business Development Representative

ECG Brands is a fast-growing leader in the construction franchise industry with 30+ franchises across Canada. Through our flagship brands, Rydel Roofing & Siding and Deckify, we specialize in building and scaling high-performing businesses—taking new markets from startup to over $1M in revenue within their first year.

We are looking for a highly outgoing, articulate, and commercially driven Business Development Representative to join our growing team.

About The Role

We are looking for an experienced Business Development Representative to join our Head Office team and bethe first point of contact for prospective franchisees.

This role is ideal for someone who is an expert in speaking with people, building relationships, identifying opportunities, and turning initial conversations into meaningful business prospects.

The successful candidate will haveexceptional communication skills, a natural talent for sales, a proactive mindset, and, most importantly, the willingness to learn, adapt, and be coached.

Key Responsibilities

1.Conduct initial outreach to prospective franchisees through phone calls, emails, and other communication channels, serving as the first point of contact.

2.Lead structured 30-minute introductory calls to assess prospects’ backgrounds, interests, investment readiness, and suitability for the franchise opportunity.

3.Manage and maintain the pipeline, ensuring accurate lead records, timely updates, and effective tracking of opportunities.

4.Proactively follow up with prospects, nurture relationships, address initial inquiries, and maintain engagement throughout the qualification process.

5.Schedule and coordinate franchise information sessions withFranchise Development Managerfor qualified prospects, ensuring they are properly briefed and prepared.

6.Monitor outreach activities, lead conversion and pipeline performance while collaborating with management to improve sales processes and conversion rates.

What We're Looking For

• Excellent English communication skills, with strong presentation and interpersonal abilities.
• Strong sales, persuasion, and relationship-building skills, with the confidence to engage and influence prospective clients.
• Outgoing, energetic, and personable, with a natural ability to connect with people from diverse backgrounds.
• Organized, proactive, and capable of managing multiple leads, follow-ups, and priorities simultaneously.
• Highly coachable, receptive to feedback, and eager to learn, adapt, and continuously improve performance.
• Previous experience in sales, business development, or lead generation is required.
• A bachelor’s degree in business administration, sales or a related field is a plus.
• Type: Remote – Full time
• Salary: 50-60K CAD (based on experience)
• Medical Insurance
• Supportive and collaborative work environment