Sales & Business Development Manager

Sales & Business Development Manager

Company : Garden City Groundskeeping Ltd. & Toronto Artificial Grass Corp.

Reports to: President

Job Type: Full-time, Permanent

Role Overview

We are seeking a driven, strategic, and relationship-focused Sales & Business Development Manager to lead growth initiatives across Garden City Groundskeeping Ltd. and Toronto Artificial Grass Corp.

This role is responsible for overseeing sales performance, business development initiatives, customer experience, and sales team leadership while supporting the long-term growth of both companies. You will work closely with leadership to establish sales objectives, manage KPIs and reporting, develop partnerships, and align sales initiatives with overall business goals.

You will lead the Sales Team, support onboarding and development, manage performance expectations, and help drive accountability and continuous improvement across the department. This role also focuses on strengthening customer relationships, identifying expansion opportunities, and supporting the professional representation of both companies within the industry.

This position is ideal for someone who thrives on leadership, relationship-building, strategic planning, and measurable business growth.

The Ideal Candidate Is

The ideal candidate is proactive, organized, and confident leading both people and business initiatives. You enjoy developing teams, identifying opportunities for growth, and building strong relationships with clients, partners, and internal teams.

You are comfortable balancing strategic planning with day-to-day sales leadership and accountability. You communicate clearly, follow through consistently, and are motivated by achieving measurable performance targets.

You thrive in fast-paced environments, adapt well to changing priorities, and take ownership of both team performance and business results.

Key Responsibilities

Business Development & Strategic Growth

· Collaborate with the President to develop short-term and long-term business growth strategies

· Assist in establishing sales goals, budgets, growth targets, and renewal objectives

· Identify target markets, audiences, and engagement strategies to support expansion

· Establish and grow territory sales partners, contractors, and distribution channels

· Align quarterly and seasonal sales initiatives with marketing plans and company objectives

Sales Team Leadership & Performance Management

· Lead and manage the Sales Team across both divisions

· Conduct weekly sales meetings and individual coaching sessions with Sales Representatives

· Monitor team performance, sales activity, and KPI progress against targets and budgets

· Support onboarding, ongoing training, SOP development, and performance management

· Promote accountability, development, and continuous improvement within the Sales Team

Customer Experience & Relationship Management

· Oversee and improve the overall customer sales journey and client experience

· Build and maintain strong relationships with clients, partners, contractors, and stakeholders

· Collaborate with Marketing to improve communication materials and customer engagement

· Support reputation management initiatives with a goal of maintaining high customer satisfaction

· Assist with escalated customer concerns and long-term client retention strategies

Sales Operations & Reporting

· Distribute and manage inbound leads across the Sales Team

· Provide weekly and monthly sales reporting to leadership

· Track KPIs including sales revenue, conversion ratios, profitability, and pipeline activity

· Compare budget targets against actual performance and recommend adjustments where needed

· Develop and refine reporting systems and sales tracking processes to improve accountability and visibility

Marketing, Industry Engagement & Product Knowledge

· Maintain strong knowledge of company products, services, and industry trends

· Participate in trade shows, networking events, Lunch & Learns, conferences, and association functions

· Collaborate with Marketing on campaigns, presentations, and promotional initiatives

· Educate clients, prospects, and partners on company solutions and services

· Represent the companies professionally in all public and client-facing interactions

What Success Looks Like (Performance Expectations)

· Achievement of annual sales growth and revenue targets

· Growth of territory partners and distribution channels

· Consistent KPI tracking and reporting accuracy

· Strong sales team performance and accountability

· Healthy lead-to-quote and quote-to-sale conversion ratios

· Strong customer satisfaction and retention levels

· Alignment of sales performance with budget targets

· Continuous improvement of systems, reporting, and operational processes

Required Skills & Competencies

· 5+ years of sales leadership, business development, or management experience

· Proven experience managing teams, driving growth, and achieving sales targets

· Experience in landscaping, construction, artificial turf, or related industries considered an asset

· Strong leadership, communication, coaching, and presentation skills

· Strong understanding of sales operations, account management, and customer relationship management

· Experience with CRM systems, sales funnels, reporting tools, and performance tracking

· Strong understanding of AI tools and ability to leverage technology to improve efficiency and workflows

· Strong organizational, analytical, and problem-solving abilities

· Ability to manage multiple priorities and adapt to changing business conditions

· Self-motivated and comfortable working independently while collaborating with leadership teams

· Valid G Driver’s License and ability to travel for meetings, events, prospecting, and partner development

Personality Traits for Success

· Strategic – thinks long-term while managing day-to-day priorities

· Relationship-focused – builds strong partnerships with clients, teams, and stakeholders

· Accountable – takes ownership of performance and results

· Organized – manages multiple priorities and initiatives effectively

· Motivated – driven by growth, development, and measurable success

· Professional – represents the companies confidently and positively

· Adaptable – responds well to changing priorities and business needs

Working Conditions

· Full-time, permanent position

· 44-hour work week, typically Monday to Friday

· Participation in trade shows, networking events, client meetings, and training sessions as required

· Travel within assigned territories and partner locations as required

· Flexibility to support business and operational needs as required

Why Join Garden City?

· Competitive salary based on experience

· Performance-based bonus and incentive opportunities

· Annual salary reviews

· Two weeks paid vacation

· Benefits package after probationary period

· Company vehicle for work-related travel

· Company-issued phone and laptop

· Professional development and training opportunities

· Stable, full-time permanent role

· Opportunity to play a key leadership role within a growing organization

If you enjoy strategic planning, team leadership, relationship building, and driving measurable business growth — we want to hear from you!

Apply today by signing up or by emailing your resume to ***email_hidden***