Senior Manager, External Communications & Corporate Affairs

• Title: Senior Manager, External Communications & Corporate Affairs
• Status: Full-time
• Reports to: – VP of Growth Strategy and corporate affairs
• Compensation: $95,300 to $120,000
• About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact.
• Start Date: ASAP

About Us

At The Crump Group, our passion for pets isn’t just what we do; it’s who we are. For over 20 years, we’ve been creating simple, wholesome, all natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.

Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth. We’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.

Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.

If you’re looking to be part of a purpose driven, fast-growing company where passion meets opportunity, Crumps is the place for you.

About You & role

The Crump Group is seeking a Senior Manager, External Communications & Corporate Affairs with experience across all areas of public affairs and communications. This role will be responsible for developing new external communication strategies across North America, fostering a strong corporate reputation, and leading consumer & corporate affairs to drive measurable business results.

Tell our stories, making a meaningful impact in our brand communities and product education by being the primary communications partner for Strategy & Sustainability, Customer Service, Marketing, R&D, and Sales teams. Lead purpose-driven initiatives that highlight our commitment to improving the wellbeing of our pets and our planet.

Core Competencies

• Strategic Communications & Narrative Shaping - Ability to translate business strategy into clear, compelling messaging that drives brand positioning and aligns internal and external communications.
• Reputation & Crisis Management - Skilled in managing brand reputation, handling sensitive issues, and making informed decisions to mitigate risk and de-escalate challenges.
• Cross-Functional Leadership & Stakeholder Engagement - Proven ability to collaborate with senior leaders and multiple teams (marketing, sales, customer service, etc.) to deliver cohesive communication strategies.

Key Responsibilities

• Develop and implement a comprehensive corporate communications and public relations plan with quarterly roadmaps.
• Lead reputation management efforts to raise the profile of the corporate brand to attract top talent and client partners and assert The Crump Group as a leading industry voice. This includes developing brand advocates, strengthening corporate brand presence online, and proactive media relations and public-facing opportunities.
• Lead issue and crisis management with strong risk mitigation plans and de-escalations, serving as strategic counsel across customer service, quality, and the leadership team.
• Create a pet education & thought leadership library for use with retailers and consumers, by partnering with our copywriter & creative, pet nutritionists, brand, and sales strategy teams.
• Measure impact using quantitative and qualitative reporting, evaluating both message clarity and audience engagement.
• Monitor and report on media coverage, share of voice and brand sentiment.
• Run community outreach programs grounded in our sustainability agenda and manage memberships & associations.
• Collaborate closely with in-house marketing and creative teams to ensure strategic alignment between PR, digital marketing, and social media.
• Champion consistent use company-wide of brand identity, voice, assets, and standards.
• Define key messaging from our brand plans and positioning, working with Creative and Brand team to articulate and execute.
• Shape sell story arcs and provide key messages to the Sales Strategy and Sales teams to support their retailer pitch construction.

Recipe For Success

• 10+ years of experience across strategic communications, reputation management, and crisis management for both companies and brands.
• Brand acumen: able to distil brand positioning and strategies into key messaging – ‘the what’.
• Exceptional storytelling: experience creating engaging educational content; can craft inspirational or playful content with high degree of creativity that delivers precise, technical information.
• Experience partnering with agencies, freelancers, or contractors.
• Strong understanding of social media management tools, analytics, and success measurement.
• CPG household brands a nice to have.
• Experience in agency strategy roles or corporate communications within large CPG companies.
• Experience working in highly regulated or reputation-sensitive industries.
• Familiarity with sustainability or purpose-driven brand communications.
• Experience managing memberships, associations, or industry groups.
• Exposure to media training or spokesperson preparation.
• Experience with employer branding or talent attraction campaigns.
• Ability to work in remote or distributed team environments.

Why Work With Us

Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer:

• Competitive salary with performance-based incentives
• PTO: vacation, sick days, personal days, parental leave top-up
• Flexible hours, including summer hours, holiday hours and core working hours
• A collaborative and supportive work environment
• Opportunities for career growth and development
• Employee Assistance Program (EAP)
• Employee discount programs, including Perkopolis and GoodLife Fitness
• Tuition reimbursement program with unlimited learning through Udemy
• Employee referral bonus program
• Free onsite parking
• Casual dress code
• Social committee with monthly engagement activities
• Monthly town halls with quarterly lunches
• Anonymous employee engagement surveys
• Dog-friendly office with free treats!

The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, Please contact us at View email address on ca.talent.com.

As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply—even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team.

Please note that we do not use AI in our recruitment process—every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.