Senior Marketing Manager At Allied (Winnipeg)
Allied Properties REIT
Elevate brand experiences as a Senior Marketing Manager at Allied, focusing on The Well in Toronto. Drive strategies for brand positioning and customer engagement in this pivotal role.
In this senior leadership position, you will oversee marketing strategies for The Well, a mixed‑use destination in Toronto. Your responsibilities encompass a wide range of key skills including brand strategy, programming, and revenue optimization. You'll work collaboratively with various stakeholders to enhance marketing impact and drive tenant performance, making a significant influence on the asset's evolution and community engagement.
Key Responsibilities
- Own and evolve brand strategy and positioning for The Well
- Develop and execute the annual marketing plan and calendar
- Oversee campaign strategy and storytelling across all channels
- Lead initiatives that drive traffic and enhance guest experience
- Manage the marketing budget and performance reporting
Requirements
- 8+ years of marketing experience, including strategy and execution
- Proven ability in complex asset marketing and destination branding
- Experience managing budgets and analyzing performance metrics
- Demonstrated success in developing partnerships and revenue initiatives
- Robust cross‑functional stakeholder management skills
Drive brand strength and elevate user experience through impactful marketing strategies at Allied in Toronto.
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