Senior Marketing Manager (Mississauga)

The Role

JumpxGogh is a PE-backed IFS qualified services firm formed from the recent merger of JumpModel and Gogh Solutions. We deliver a wide variety of Professional Services spanning from IFS Cloud implementations across ERP, EAM, and Service, managed support, training, change management, and advisory work across North America for clients in asset-intensive industries. Marketing already has meaningful infrastructure in place including active campaigns, a growing contact base, lead scoring, and a content foundation built on deep IFS expertise. What’s missing is a clear owner who can turn that activity into a measurable, repeatable lead generation system. Reporting to the SVP, Marketing & Alliances, the Senior Marketing Manager will own demand generation, campaign execution, website and brand experience, content direction, funnel reporting, and sales alignment and will play a central role in launching the JumpxGogh brand to market. You will be supported by a dedicated marketing operations resource who handles the technical infrastructure (HubSpot, GA4/GTM, website hosting, integrations). Your mandate is strategy, execution, and outcomes. If you are energized by building a demand engine with real commercial impact, have the IFS Platform (PSO, Field, Service Management, FSM, ERP and EAM) fluency to create messaging that lands with enterprise buyers, and are ready to take clear ownership of marketing’s contribution to the pipeline, this role was made for you. What You’ll Own

Demand Generation & Lead Generation: Build and run a measurable lead generation engine including cold outbound, nurture programs, thought leadership, vertical and event campaigns, LinkedIn outreach, and website-intent-driven follow-up, criteria and the SAL handoff process with sales and BD. Website Strategy, Management & Conversion: Own the business side of the JumpxGogh website including roadmap, messaging, landing pages, conversion paths, lead capture, and campaign pages. Make the site a lead generation engine. Current Brand & Website Launch: Lead the marketing execution of the JumpxGogh brand launch including website experience, messaging architecture, campaign assets, sales enablement, and customer-facing content. The launch must be commercially useful, not just visually polished. Campaign Strategy & Execution: Build annual and quarterly marketing plans and own each campaign from concept through reporting (audience definition, ICP selection, messaging, assets, email copy, nurture paths, and performance optimization). IFS Positioning & Messaging: Translate JumpxGogh’s delivery expertise into clear market messages that resonate with enterprise buyers across ERP, Service Management, FSM, EAM, PSO, and implementation services. Work with SMEs to turn real experience into content that drives action. Content & Thought Leadership: Own the content calendar ensuring every asset connects to a campaign, buyer problem, funnel stage, or sales motion. SEO, AEO & Digital Visibility: Own the digital visibility strategy including keyword strategy, content structure, page optimization, and AI search readiness. LinkedIn & Social Demand Generation: Own LinkedIn as the primary B2B social channel for organic content, executive social, campaign support, and outreach coordination via MeetAlfred or similar. Reporting, Attribution & Funnel Visibility: Own marketing performance reporting through weekly and monthly coverage of campaigns, MQLs, SAL/SQL progression, sourced and influenced pipeline, and campaign ROI. You own the interpretation and recommendations; marketing ops owns the infrastructure. Sales, BD & Partner Alignment: Ensure marketing-generated leads are acted on and that sales and marketing share a common definition of a qualified opportunity. Support IFS partner marketing programs including joint campaigns, MDF activity, and alliance messaging. What You Bring

Must-Haves

7+ years of B2B marketing experience: in enterprise software, ERP, consulting, systems integration, SaaS, or professional services. Proven demand generation track record: you have built and run lead generation programs tied to MQL, SAL, SQL, pipeline, and revenue outcomes. You can show the work. Marketing automation and campaign execution: strong working knowledge of platforms like Zoho Marketing, HubSpot, Pardot, or Marketo. You own campaigns end to end including nurturing, segmentation, lead scoring, and lifecycle progression. Website and brand launch experience: you have managed a B2B website as a lead generation platform and been through at least one rebrand, site launch, or major repositioning initiative. Sales alignment: you have defined lead handoff, qualification, and reporting processes directly with sales teams and can hold your ground on what constitutes a qualified lead. Strong writing and analytical skills: you can turn complex technical topics into compelling buyer-facing content and are comfortable with campaign metrics, funnel data, attribution, and executive reporting. Strongly Preferred

IFS ecosystem experience: direct experience in IFS Cloud, ERP, EAM, FSM, PSO, or implementation services marketing is a meaningful differentiator — as is experience marketing to asset-intensive industries like manufacturing, utilities, energy, or construction. Partner and channel marketing: experience with enterprise software alliance programs, MDF activity, and co-marketing with a platform vendor like IFS. WordPress and SEO: experience with WordPress, landing page creation, conversion optimization, and search performance. Familiarity with our stack: Zoho Marketing / Zoho Campaigns, MeetAlfred or similar LinkedIn outreach tools, HubSpot CRM, and Apollo or similar prospecting platforms. Technical marketing ops collaboration: experience partnering with a RevOps or marketing ops resource on CRM integrations, dashboarding, attribution, and tracking. Tools You’ll Work With

Zoho Marketing / Zoho Campaigns — primary campaign execution platform. HubSpot CRM — lead management and sales alignment. WordPress — website content and landing pages. Google Analytics 4, Google Tag Manager, Google Search Console. LinkedIn and MeetAlfred (or similar outreach tools). Apollo or similar prospecting and list-building tools. Marketing dashboards and campaign reporting tools. Who You Are

Commercially minded, not just marketing-minded: you understand this role is ultimately about generating qualified leads and contributing to the pipeline. You are measured on outcomes, and you’re comfortable with that. IFS and enterprise software fluent: you are curious enough to go deep on the IFS ecosystem and disciplined enough to turn that knowledge into repeatable campaigns, website content, and sales-ready messaging. Strategic and executional: you can operate at the executive level and still get into the details of campaign lists, lead scoring logic, website copy, and reporting. Collaborative with sales, not passive: you partner closely with sales and BD, but you bring a point of view. You can defend what marketing considers a qualified lead and make a transparent case from the data. A builder: you are energized by the chance to define the playbook, launch the brand, and build the demand engine — not just maintain what’s already there. Comfortable with ambiguity: the brand is new, the combined company is still forming, and not everything is defined yet. You operate effectively in that environment and help create clarity rather than waiting for it. What Success Looks Like

First 90 Days

You have a explicit picture of the current marketing setup: Zoho, campaigns, lead scoring, ICP segments, website intent, HubSpot handoff, brand transition needs, and reporting. You produce a clear operating plan for how marketing will generate, qualify, route, and report on leads. First 6 Months

A repeatable campaign calendar is in the market. MQL-to-SAL handoff is defined. Active vertical campaigns are running. Sales and BD follow-up alignment is stronger. Leadership has a clear dashboard showing marketing’s contribution to the pipeline. A website roadmap tied to the new brand, conversion, and SEO/AEO is underway. First Year

You have built a measurable demand generation engine that consistently produces qualified leads, supports sales and alliances, improves attribution, and strengthens IFS market positioning. The JumpxGogh website and brand is live, credible, and contributing to the pipeline. About JumpxGogh

JumpxGogh is a combined professional services organization formed from the merger of JumpModel and Gogh Solutions, two IFS-focused consulting firms with deep delivery expertise and strong client relationships across North America. We are PE-backed, growing quickly, and building the team and infrastructure to scale. Our people are our most important differentiator, and this hire reflects that commitment. We are a remote-first company with employees across Canada, the United States, and India. We value people who are curious, direct, and genuinely invested in the success of their colleagues and clients.

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