Vp Of Marketing Winnipeg

Our client is looking for a VP of Marketing who can lead the marketing function, define the brand voice, craft the category leadership narrative around Market and Competitive Intelligence, and build the top‑of‑funnel engine that drives qualified opportunities for mid‑market and enterprise sales.

What You’ll Be Doing

• Design, execute, and scale high‑performing demand engines to consistently fill the funnel with qualified SQL opportunities.
• Develop and manage paid media strategy across LinkedIn, Google, and emerging channels relevant to marketing leaders.
• Build campaigns that drive measurable awareness and SQL creation.
• Continuously test audience segmentation, creative, and messaging for maximum ROI.
• Partner with design and data teams to produce high‑performing assets and dashboards.
• Explore paid partnerships, sponsorships, and targeted media placements; develop standout creative assets, case studies, and campaign materials.
• Manage PR, analyst, and media relationships to drive credibility and reach.
• Build social programs that add value for leaders where they already are, including LinkedIn, X, and niche communities.
• Develop influencer, creator, and partnership strategies that amplify the story and create network effects.
• Implement scalable customer advocacy and referral programs.

Requirements

• 15+ years of experience leading or building marketing functions in SaaS, ecommerce tech, or AI.
• Proven track record of transforming marketing into a top‑quartile growth driver.
• Excited by early‑stage velocity, ambiguity, and category‑defining opportunities.
• Excellent storyteller, builder, and operator who loves experimentation and measurable outcomes.