Marketing Manager [ Remote Work ]

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy for GitLab's self-service users. This role partners closely with SMB Sales, Product Growth, Marketing Ops, and Data teams to create impactful communications that engage users and guide them through the buyer lifecycle. You will leverage data-driven insights to develop personalized journeys that increase conversion rates, drive product adoption, and accelerate revenue growth. Design and implement sophisticated automated campaign journeys with personalized content that educates and motivates users throughout their lifecycle, ultimately driving online purchases

Orchestrate end-to-end email marketing campaigns from conception to execution, including strategic planning, compelling copywriting, precise segmentation, methodical testing, and performance analysis

Foster strong partnerships with SMB sales, Product Growth, Marketing Ops, and Data teams, while also collaborating with Product Marketing, Campaigns, and regional teams to align on messaging strategy, share performance insights, and optimize the user journey across touchpoints

Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights

Act as an email marketing SME: ‘Speak' (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution - from creative to segmentation to deliverability

3-4+ years experience in email marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas at a product led growth company

• Proven track record of independently creating and executing lifecycle marketing strategies that impact user conversion and business metrics.
• Cutting-edge email marketing best practices, along with strong copywriting and copy editing skills
• Expertise in Marketo or Iterable for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Experience with building complex nurture programs, running A/B tests and experimentation.
• Working knowledge of HTML and CSS for email design
• Bonus points to have experience working with teams in different regions and localizing for different markets

The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. We're a growing team that operates at the intersection of data, creativity, and user experience. With team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers, we transform insights into compelling messages that drive meaningful action. All remote, asynchronous work environment

Flexible Paid Time Off

Equity Compensation & Employee Stock Purchase Plan

Parental leave

Home office support

Remote-US The base salary range for this role's listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. GitLab's policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.