Solutions Engineer, Lifecycle Studio

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Solutions Engineer, Lifecycle Studio based in Canada. As a Solutions Engineer, you will play a pivotal role in bringing an innovative lifecycle marketing platform to market, helping businesses transform how they create, orchestrate, and deliver customer communications. You will serve as the technical lead throughout the sales process, combining expertise in marketing technology, email infrastructure, and solution architecture to address complex customer challenges. Working closely with sales, product, engineering, and implementation teams, you will lead technical discovery, design tailored solutions, and guide prospects through pilots and evaluations. You will engage with lifecycle marketing leaders, CRM specialists, marketing operations teams, and data professionals to demonstrate measurable business value. As an early member of a growing team, you will help shape the product roadmap, competitive positioning, and technical sales strategy. This is an exciting opportunity to build foundational processes, explore AI-powered marketing workflows, and influence the growth of an evolving B2B SaaS solution. Accountabilities: - Lead the technical sales cycle: Partner with sales, post-sales, and product teams to manage the technical aspects of customer opportunities, from initial discovery and solution design through product evaluation, validation, and deal closure. - Conduct in-depth customer discovery: Understand existing lifecycle marketing workflows, including campaign briefs, audience segmentation, content creation, customer journeys, quality assurance, approvals, and message delivery.

Identify current technology limitations and opportunities for improvement. - Design migration and consolidation strategies: Develop practical approaches for migrating from existing email service providers (ESPs), including phased transitions, sending-volume allocation, journey and template migration, engagement-data synchronization, and decisions about which incumbent capabilities should remain in place. - Advise on deliverability and messaging infrastructure: Guide customers on shared versus dedicated IP addresses, IP and domain warming, sending-volume strategies, seed testing, inbox placement, sender reputation, bounce and complaint management, feedback loops, and engagement diagnostics. - Design and support technical pilots: Collaborate with forward-deployed and implementation teams to connect warehouse data, brand assets, and messaging templates. Demonstrate how AI-powered agents can generate campaigns, orchestrate customer journeys, and execute live sends against agreed success criteria. - Translate business needs into technical solutions: Develop tailored demonstrations, solution architectures, and validation plans that address customer requirements while showcasing the platform's capabilities and business value. - Influence product development: Serve as a key feedback channel between customers and product and engineering teams, identifying recurring challenges and translating insights from active sales opportunities into prioritized product improvements. - Develop the technical sales playbook: Build reusable demo environments, discovery frameworks, migration guides, deliverability runbooks, request-for-proposal (RFP) response libraries, competitive positioning materials, and sales enablement resources. - Enable broader sales teams: Train and support sales and solutions engineering colleagues as the product expands, helping them communicate its value and contribute to opportunities involving customer data platforms and AI-driven marketing solutions. - Support go-to-market execution: Collaborate across teams to refine sales processes, strengthen competitive differentiation, and establish repeatable approaches for positioning and selling an emerging product category.