Sales Representative Grocery Distribution Sales Representative Grocery Distribution

Sales Representative (Inside/Outside) – Saskatchewan Territory & US Distribution Expansion
Status: Full-time - Permanent | (Hybrid Inside/Outside Role)
Expected Start Date: As soon as possible
Location: Calgary Western Regional Head Office - 530-8th Ave. Reporting to: Regional Sales Manager

McAsphalt offers a wide range of asphalt products, including emulsions, cutbacks, polymer-modified, performance-graded, roofing, and industrial. Additionally, McAsphalt provides comprehensive services and technology solutions, encompassing paving, testing, research and development, engineering, and consulting.

We are seeking a dynamic, highly self-motivated Sales Representative to drive B2B sales across Saskatchewan while leading the identification, development, and expansion of new distribution outlets across the United States and remote Western Canadian markets.
This hybrid inside/outside role combines proactive field sales, strategic distributor development, cold calling, market analysis, and long-term partnership building. The successful candidate will operate with a high degree of autonomy and will play a critical role in expanding and formalizing our North American distribution network. This position is ideally suited for a results-oriented sales professional who thrives in an entrepreneurial, growth-focused environment.

Territory & Direct Sales (Saskatchewan)

• Develop and execute strategic sales plans for the Saskatchewan territory, including identifying, qualifying, and closing new B2B customers.
• Maintain and grow existing customer accounts through regular engagement, site visits, and value-added service.
• Conduct cold calling, virtual meetings, and in-person sales presentations to key decision-makers.
• Manage the full sales cycle, from lead generation and negotiation through contract execution and ongoing account management.

Distribution Development & Expansion (USA & Remote Markets)

• Identify, evaluate, and onboard new distribution partners across the United States and remote Western Canadian regions.
• Lead distributor prospecting efforts, including market mapping, outreach, qualification, and selection of channel partners.
• Negotiate and support distributor agreements in collaboration with internal leadership (pricing models, margin structures, territory coverage, and performance expectations).
• Work closely with distributors to drive product adoption, sales growth, and market penetration within assigned regions.
• Support new distributors through onboarding, training, product education, and sales enablement initiatives.
• Monitor distributor performance against agreed targets and KPIs; Build strong, long-term relationships with distributor principals, sales teams, and operational contacts.

Market Intelligence & Strategic Planning

• Conduct detailed market analysis, competitive assessments, and opportunity evaluations to support territory and distribution planning.
• Gather and share market intelligence related to pricing, competitors, customer needs, and regulatory or logistics considerations.
• Contribute to annual sales forecasting, budgeting, and pipeline planning for both direct sales and distribution channels.

Prepare accurate sales reports, forecasts, and pipeline updates for senior leadership.

• Maintain CRM records for all customer, prospect, and distributor activity.
• Collaborate with internal teams (pricing, logistics, operations, and customer service) to ensure smooth order fulfillment and high customer satisfaction.
• Attend and actively participate in trade shows, industry events, and conferences to support both direct sales and distributor development.

(Travel Requirements
Frequent travel throughout Saskatchewan, with occasional travel to remote Western Canadian locations and the United States.

Canadian citizen with the ability to travel freely into the United States.

• Minimum 3+ years of proven B2B sales experience, with preference given to candidates with distribution, channel sales, or market expansion experience.
• Demonstrated success in cold calling, prospecting, negotiating, presenting, and closing complex sales opportunities.
• Experience identifying, onboarding, or managing distributor or dealer networks is a strong asset.
• Strong understanding of sales pipeline management, forecasting, and CRM systems.
• Excellent communication skills in English (written and verbal).
• Willingness and flexibility to travel frequently (minimum 20%, with higher travel during peak periods or market launches).
• Proficiency with Microsoft Office Suite and sales reporting tools.
• Competitive base salary
• Paid vacation
• Professional development and training opportunities
• Unique opportunity to help build and shape new distribution channels across North America

our values are set in stone! We have a full suite of health and dental BENEFITS and we match 100% of your contribution to your PENSION! We are present coast-to-coast in Canada and are part of the Colas Company family worldwide. We SUPPORT our employees and their families, in good and bad times, with our Employee Family Assistance Program. Free and confidential – counselling for mental health, financial support, legal consultation, and more. Please visit our website to learn more!

Please submit your resume and a brief cover letter outlining your relevant B2B and/or distribution sales experience and your interest in this opportunity to MCA HR.