Ambassador Program Specialist (PR & Influencer)

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

We are seeking a highly strategic and relationship-driven Ambassador Program Specialist to join our PR & Influencer team at Dynamite. This role will lead, grow, and scale our Brand Ambassador Program, managing both internal and external ambassadors, building meaningful relationships, and ensuring that our program drives brand heat, cultural relevance, and measurable business impact.

Reporting to the Manager, PR & Influencer, this Specialist will act as the program owner, managing day-to-day ambassador relations, shaping program strategy, optimizing performance, and elevating our presence across PR, influencer, affiliate, and community ecosystems. The ideal candidate understands fashion culture and social media, has strong agency or brand experience, thrives in relationship-building, and has proven success in developing structured ambassador or advocacy programs.

Main Responsibilities

Program Ownership & Strategy

• Lead the day-to-day management of the Ambassador Program, overseeing internal and external ambassador relationships;
• Support in shaping and evolving the ambassador program structure, strategy, and roadmap;
• Identify opportunities to scale, strengthen, and professionalize the program as it grows;
• Partner with PR, Influencer, Social, Brand, and E-Commerce teams to align ambassador initiatives with business priorities.

Relationship Management

• Serve as the primary point of contact for ambassadors, nurturing long-term, meaningful, and mutually beneficial relationships;
• Recruit, vet, onboard, and brief new ambassadors to ensure strong brand alignment;
• Maintain an organized ambassador ecosystem (tiers, categories, regions, performance).

Content, Campaigns, & Partnerships

• Collaborate with ambassadors to drive content opportunities, program campaigns, and storytelling moments;
• Work closely with the PR & Influencer team to integrate ambassadors into launches, events, seeding, gifting, and brand moments;
• Support creative direction to ensure that content and representation feel elevated, on-brand, and culturally relevant and align with specific content pillars.

Performance, Reporting, & Optimization

• Manage program workflows, calendars, tracking, deliverables, gifting logistics, usage rights, and expectations;
• Monitor campaign performance, ambassador engagement, content quality, and ROI;
• Analyze results to provide insights, recommendations, and continuous improvement;
• Support alignment with affiliate and influencer programs where applicable.

Qualifications

• 3-6 years of experience in PR, influencer marketing, brand partnerships, agency, or ambassador program management (fashion or lifestyle strongly preferred);
• Proven experience managing talent relationships or ambassador communities;
• Experience working cross-functionally with PR, Influencer, Social, Creative, Paid Media and E-Commerce teams;
• Strong understanding of influencer, ambassador, affiliate, and creator ecosystems;
• Background in an agency or brand environment is a strong asset;
• Experience working with influencer platforms, affiliate networks, CRM or community tools (experience with CreatorIQ is an asset).

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.