Project Manager, Influencer Marketing

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com  

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Overview

As part of the continued growth of the L’Oréalistar Canada platform, we are looking for a Project Lead to oversee the program locally and act as the main point of contact between internal teams, brands, and external partners.

This role combines strategy, project coordination, influencer marketing, and partner management. The successful candidate will help ensure the smooth day-to-day management and evolution of the platform while supporting an engaging and seamless experience for both content creators and brand teams.

Reporting to the A&I CDMO Director, you will work closely with several internal stakeholders as well as our platform partner, ODORE.

What You’ll Do

Platform Management & Evolution

• Lead the strategy and ongoing evolution of the L’Oréalistar Canada platform.
• Partner with technical teams to optimize the user experience and platform functionality.
• Oversee creator engagement and gamification initiatives.

Stakeholder Coordination

• Act as the main point of contact between brands, internal teams, and external partners.
• Ensure alignment between brand needs and platform capabilities.
• Manage project follow-ups, priorities, and escalations when needed.

Operations & Performance

• Oversee the content calendar and platform activation initiatives.
• Support the management of creators, community engagement, and bilingual communications (EN/FR).
• Track platform KPIs and share key insights and recommendations with stakeholders.

Governance & Compliance

• Support budget coordination across multiple divisions.
• Help ensure compliance with IT security, data privacy, and platform standards.

What We’re Looking For

• Approximately 5 years of experience in influencer marketing, digital platforms, campaign management, or digital project coordination.
• Experience working within an agency, brand, or digital platform environment.
• Strong project management and stakeholder coordination skills.
• Good understanding of digital platforms and user experience (UX).
• Interest in the creator economy and digital communities.
• Ability to thrive in a fast-paced and collaborative environment.
• Bilingualism in English and French is essential.

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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