Digital Media Specialist

Are you a highly motivated, dedicated, creative and driven individual? If you answered yes to all three, then you are the right person to join our team as an Content Creator/Digital Media Specialist with Toyota and Lexus On The Park!

About Toyota/Lexus On the Park:

At Canada One Auto Group, we strive to provide world class products and excellent customer service to all of our customers. We provide our employees with a culture that is unique, community involved and focused on continuous improvement with potential to move up within the company.

Under the umbrella of Canada One Auto Group, Toyota On The Park strives to provide an experience that is memorable and positive for all customers. At Toyota On The Park, our main focus is reflected in our commitment to the community in which we live and work.

Under the umbrella of Canada One Auto Group, Lexus On The Park has become a premier Lexus dealership in the Toronto region and has one of the largest on-site inventories in Canada. At Lexus On The Park, our focus is to ensure all guests receive the best product and best automotive value, by providing prompt, precise service to all of our customers.

As an Content Creator/Digital Media Specialist a typical day might include the following:

• Plan, create, and publish engaging digital content across all dealership social media platforms (Instagram, TikTok, Facebook, etc.)
• Capture high-quality photo and video content, including behind-the-scenes footage across Sales and Service departments
• Develop original content ideas (reels, short-form videos, campaigns, storytelling) to increase engagement and brand awareness
• Collaborate with sales staff and internal teams to produce creative, on-brand content
• Work closely with the Service department to highlight operations, repairs, and customer experiences through visual storytelling
• Edit and produce content using tools such as Adobe Premiere Pro, Final Cut, CapCut, and Photoshop
• Maintain and manage a structured content calendar with daily/weekly deliverables
• Monitor social media trends and adapt content strategies to stay relevant and competitive
• Ensure consistent branding, tone, and messaging across all digital platforms
• Track performance metrics and provide updates to Marketing and Digital Managers
• Identify opportunities to improve social media presence, reach, and engagement

This job might be right for you if you have:

• Strong photography and videography skills (automotive experience is an asset)
• Proficiency in editing tools (e.g., Adobe Premiere Pro, Final Cut, CapCut, Photoshop)
• Highly creative mindset with the ability to generate fresh content ideas consistently
• Ability to work independently and take full ownership of content creation
• Strong organizational skills with the ability to manage a content calendar
• Comfortable working in a fast-paced dealership environment
• Excellent communication and collaboration skills
• Valid G Driver’s License (required)
• Willingness to work flexible hours when needed (events, launches, etc.)
• Attend and capture off site events, sponsorships, and community engagements
• Take initiative without constant supervision

Compensation and Benefits

• Offer a Competitive Compensation Structure
• Group Benefit Plan after three months of employment

In accordance with Ontario’s Employment Standards Act (ESA) requirements, we confirm that this job posting is for an existing position within our organization.

We are committed to upholding the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodation requests will be welcomed and addressed throughout the recruitment process.

As an equal opportunity employer, we encourage applications from all qualified individuals, including persons with disabilities, visible minorities, women, and Indigenous peoples. We appreciate your interest in joining our team; however, only candidates selected for an interview will be contacted.

Toyota On The Park is an equal opportunity employer. We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request throughout the recruitment process.

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