Director National Draw Based Games (12-Month Contract)

Director, National Draw Based Games (12-Month Contract)

We are ready to take this game to the next level and need someone passionate about product strategy, portfolio growth, and customer engagement to join our team as Director, National Draw Based Games. In this role, you will lead the strategy, planning, marketing, and performance of OLG's National Draw portfolio across both Retail and Digital channels. Accountable for a portfolio generating approximately $1.6 billion in annual revenue, you will drive player participation, business growth, and customer satisfaction through the development and execution of innovative product and marketing strategies. Working closely with internal stakeholders, agency partners, and national lottery partners, you will help shape the future of one of OLG's most iconic product categories.

YOUR ROLE IN THE GAME

• Own, plan, and deliver annual revenue and net profit to the province (NPP) objectives for the National Draw category across Retail and Digital channels.
• Lead all budgeting, forecasting, and product planning activities for Lotto Max, Lotto 6/49, Daily Grand, and supporting category and retail programs.
• Develop and manage category operating, marketing, promotional, and partnership budgets to meet divisional and corporate objectives.
• Lead the development and execution of annual business and marketing plans, including growth strategies, product initiatives, financial objectives, and customer engagement programs.
• Develop category strategies that align with OLG's Masterbrand, enterprise priorities, and long-term business objectives.
• Oversee performance measurement and analytics, leveraging data and insights to optimize plans and drive achievement of key business performance indicators.
• Lead the development and execution of media strategies, briefings, and activation plans in partnership with internal stakeholders, media agencies, and external partners.
• Serve as OLG's lead representative with the Interprovincial Lottery Corporation (ILC), helping shape national portfolio strategies, sales objectives, player growth plans, and profitability targets.
• Provide strategic leadership for jackpot category initiatives, promotions, and accelerations designed to drive incremental sales and player participation.
• Act as Product Lead for National Draw game launches, enhancements, retirements, and system improvements while ensuring alignment with enterprise-wide objectives and regulatory requirements.
• Partner with Enterprise Brand & Marketing to develop sponsorship strategies, social media initiatives, and integrated marketing programs that strengthen player engagement and brand performance.
• Build, lead, and develop a high-performing, commercially focused team while fostering a culture of accountability, innovation, collaboration, and continuous improvement.

Education & Experience

• University degree in Business, Management, Marketing, or a related field.
• Minimum 10 years of progressive experience in business, product management, marketing, category management, or a related commercial environment.
• Minimum 5 years of leadership experience delivering business growth, operational excellence, and strategic objectives.
• Minimum 5 years of experience collaborating across large organizations to solve complex business challenges and deliver enterprise-wide initiatives.
• Demonstrated experience developing and executing product, marketing, and growth strategies within a consumer-focused organization.
• Experience managing significant budgets, forecasting activities, and business performance measurement.
• In-depth knowledge of the lottery, gaming, entertainment, or related consumer industries is considered a strong asset.

Relevant Skills

• Strong business and financial acumen with the ability to drive revenue growth, profitability, and market performance.
• Expertise in product strategy, portfolio management, marketing, consumer insights, and customer engagement.
• Proven business and people leadership skills with the ability to build, develop, and inspire high-performing teams.
• Strong understanding of marketing disciplines, including promotion, advertising, merchandising, market research, media planning, and agency management.
• Excellent communication, presentation, and interpersonal skills with the ability to influence diverse stakeholder groups.
• Strong analytical, conceptual, and problem‑solving capabilities with a data‑driven approach to decision‑making.
• Exceptional stakeholder management skills with the ability to build relationships and collaborate across internal and external partner groups.
• Strategic thinking skills with the ability to identify opportunities, anticipate market trends, and drive innovation.
• Strong understanding of consumer behaviour, demographic and psychographic analysis, and customer experience principles.
• Ability to lead complex initiatives across product, marketing, retail, digital, and operational functions.

Benefits Of Joining The Winning Team

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
• Paid Time-Off: Competitive paid time‑off provisions to support work‑life balance and well‑being.
• Growth Focus: Become your best self with comprehensive support for your professional development.
• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

Please Note: Unless otherwise specified, all positions are required to work fully onsite.

OLG is an equal opportunity employer.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Please contact Human Resources at View email address on publisher.sourcingsquare.com if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences.

If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification.

We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG's Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact View email address on publisher.sourcingsquare.com, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.