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Paid Media Strategist Google Ads Meta

Blacksmith Agency LLC

Own paid media strategy remotely with Google Ads, Meta, and client-facing decision-making across Canada, South Africa, or the USA. Blacksmith Agency needs a strategist who can guide performance clearly.

As Paid Media Strategist, you will own paid media for B2B and growing-brand clients. You will lead targeting, budgets, roadmaps, and performance narratives. The work focuses exclusively on paid media, while SEO has a separate strategist.

Key Responsibilities:

  • Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
  • Allocate budgets, manage bids, and direct targeting decisions
  • Test creative and determine when campaigns should end
  • Maintain conversion tracking and attribution through GA4 and pixels
  • Present roadmaps, performance narratives, retention, and upsell plans

Requirements:

  • Three or more years hands-on with Google Ads and Meta
  • Campaign building, management, and optimization experience
  • Proven movement in ROAS, CPA, or pipeline metrics
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with United States clients

Bring paid media ownership, performance analysis, and client communication to Blacksmith Agency’s remote strategist team across three markets.

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Vacancy posted 11 hours ago
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