Paid Media Strategist

$95k - $110k per year

Webserv

Salary Range: $95,000-$110,000 CAD + Performance Bonuses

Webserv is seeking a paid media manager responsible for creating and managing paid search, social and display campaigns. Our ideal candidate is confident reporting directly to clients with knowledge across advertising platforms like Google, Meta, YouTube, LinkedIn, Microsoft, TikTok, and others.

This paid media manager would work closely with a smaller team of 7-8+ paid media experts and design teams to implement successful strategies and campaigns for our clients. Being with a smaller team in a fast-growing company, there will be great opportunities for experience and pay upon success and client retention.

Webserv is a fast-growing company, and we’re looking for top talent in the industry to further accelerate our advancement as a leading digital marketing agency.

Primary Duties

Formulate strategies consistent with client goals
Develop and maintain client relationships
Build and optimize campaigns
Ensure accurate implementation of tracking, analytics and reports
Balance campaign budgets with data-driven insight for the most valuable conversions
Collaborate with design teams and assist in creative implementations
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Analyze meaning behind data and communicate key findings and highlights to clients
Collaborate directly with clients, serving as a key point of contact for strategy and performance updates.
Foster trust and collaboration with clients and colleagues by embodying Webserv’s core values.
Build strong client relationships that result in renewals and referrals.
Deliver clear, impactful presentations that articulate campaign outcomes and strategic recommendations.

Minimum Skill Requirements

Expertise in Google Search Ads
Expertise in Facebook & Instagram Advertising
Expertise in performance forecasting
Experience in Google Ads Editor
Experience in Google Analytics
Experience in client-facing settings and reports
Experience in lead generation
Insight on KPIs across search and social metrics
Proficiency in Word and Excel
Strong written and verbal communication skills

Additional Skill Preferences

Experience with YouTube, TikTok, Pinterest, LinkedIn and other major platforms
Experience with keyword research tools (SEMrush, Hrefs, Spyfu, etc.)
Experience with CRMs (Hubspot, Salesforce, etc.)
Experience with project management tools (Asana, Monday, Trello, etc.)
Experience with Shopping, Video, Display, App & Performance Max campaign types
Experience with Call/Lead tracking software (CallRail, CallTrackingMetrics, etc.)
Experience with CMS platforms (Wordpress, Shopify, Hubspot, etc.)
Experience with form, survey & quiz tools
Basic knowledge of CSS and HTML
Experience in Google Tag Manager
Advanced knowledge Google Analytics setup and configurations
Competitive Salary: Competitive negotiable salary, with potential for bonuses tied to performance
Generous Time Off: Unlimited PTO and paid company holidays to recharge and balance work and life
Fully Remote: Work from anywhere with a reliable internet connection.
Training Opportunities: Access to courses and resources to stay updated on SEO, link-building, and digital marketing trends.
Performance-Based Bonuses: Incentives for achieving or exceeding performance targets.
Technology Stipend or Reimbursement: Support for essential tools or equipment needed for your role.
Virtual Team-Building Events: Regular online gatherings to connect with the team.
Recognition for Performance: Acknowledgment for outstanding work and contributions.

We are looking for someone to work remotely or in-office at our space in Irvine. Our hours are flexible with start times from 7 am to 9 am. All we ask is for our employees to work regular 8-hour days.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Vacancy posted 15 hours ago

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