AI Creative Strategist

Impact Clients is building a new organic growth channel around highly targeted social media pages in the supplement space, each with its own character, audience, voice, and content strategy.

The goal is simple: create genuinely useful content that earns attention organically, builds trust with specific demographics, and ultimately drives supplement sales through relevant affiliate offers.

As our AI Creative Strategist , you’ll own the thinking behind the content: developing new characters and avatars, finding angles that resonate with different audiences, writing hooks and scripts, analyzing what performs, and building a repeatable creative system that can scale across dozens of pages.

This isn’t only a content role.

What we learn from building this division will eventually become part of the curriculum taught inside our education company. You’ll help train our coaches and students on what’s working while also giving direct product feedback to our engineering team on the AI creative tools you use every day.

You’ll be helping build the playbook from zero.

ABOUT IMPACT CLIENTS

Impact Clients is a fast-growing tech-enabled education company helping everyday people build online businesses through a combination of education, coaching, community, and proprietary software.

Our culture is built around clarity, extreme ownership, high standards, and speed of execution .

We move quickly. We expect people to solve problems without constant direction. And we give talented people a significant amount of ownership when they demonstrate they can produce results.

If you thrive in environments where creativity and speed go hand-in-hand, where your work gets implemented immediately, and where you're expected to think like an owner rather than an employee, you'll fit in well here.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• A blank canvas. Start from zero and shape the avatars, angles, accounts, and content strategy from the ground up.
• A path to leadership. Help build the team as the channel grows, with the opportunity to eventually lead the creative division.
• A team around you. Work alongside AI video editors and publishing support so your time stays focused on strategy, copy, and creative direction.
• Freedom to test. No ad spend approvals or endless creative bottlenecks. Put ideas into the market, learn what works, and iterate quickly.
• Simple production. Let the strength of the idea carry the content without the heavy production requirements often associated with paid creative.
• Exposure across three business units. Help build a new supplement division, shape how the playbook is taught inside our education business, and influence the roadmap of our proprietary software.
• Real influence beyond your own function. What you discover can become curriculum taught to thousands of students, while your daily use of AI tools helps determine what our engineering team builds next.

WHAT YOU'RE GETTING INTO - The Day To Day of this Role:

• Creating the AI avatars: determine which demographics deserve their own character, what those characters should represent, and which concepts should be killed.
• Generate 10-20 new ideas, hooks, and angles every day for short form 7-30 second reels.
• Write and direct scripts for 30-60 second organic Reels , then hand them to the AI video editing team for production.
• Own what gets tested across 5-10+ Instagram and Facebook accounts , each with its own personality, demographic, and content strategy.
• Match message to demographic precisely. A 45-year-old man and a 68-year-old woman should not receive the same hook, framing, or script.
• Turn genuinely useful information into content that earns trust first, allowing the offer in the bio to convert second.
• Study account-level performance and identify which avatars, hooks, formats, and topics are receiving organic distribution.
• Retire weak avatars and scale the characters and concepts that show traction.
• Turn winning creative patterns into repeatable systems rather than one-off successes.
• Help build the department once the model is proven, including future strategists, editors, and publishing support.

Approximately 10-20% of your time:

• Once the model is proven, help build course content for the company's education division
• Run a weekly group coaching call helping students apply what we've learned.
• Give our software engineering team hands-on feedback about how to improve the internal AI tools you use every day.

WHO YOU ARE

• You come from the direct-response Meta advertising world , ideally within supplements, health, wellness, or another performance-driven ecommerce category.
• You have produced paid creative at meaningful volume — ideally hundreds or thousands of assets per month .
• You are a strong direct-response copywriter, and developing hooks, angles, and concepts is one of your favorite parts of the job.
• You've developed messaging for demographics significantly different from your own.
• You understand that what moves men aged 40-50 may be completely different from what moves women aged 60-70 — and you know how to adjust the creative accordingly.
• You can look at performance data and turn what is working into the next generation of creative ideas.
• You are comfortable testing aggressively, killing losing concepts quickly, and doubling down on winners.
• You are highly fluent with AI creative tools. Our current stack includes Higgsfield, Google Flow Omni, Openart, and CapCut .
• You can operate independently without needing a detailed SOP for every decision.
• Ideally, you've also worked on an info-product, course, or coaching-based offer , particularly in the make-money-online or start-an-online-business space (optional, though preferred).

The ideal candidate brings an unusual combination: ecommerce/supplement direct-response experience + strong creative strategy and copywriting + familiarity with info-product or coaching businesses.

WHAT SUCCESS LOOKS LIKE In Your First 90 Days On Our Team

30 Days:
Three to five avatars are defined, scripted, and actively in production. A consistent daily idea pipeline exists so the editing team is never waiting on creative direction. The first Reels are live across the initial accounts.

60 Days:
We have a clear understanding of which characters, hooks, topics, and angles Instagram and Facebook are actually distributing. Weak avatars are being retired, winning concepts are being expanded across additional accounts, and each audience is matched to a relevant offer.

90 Days:
A repeatable system exists from avatar brief → creative concept → script → production → published Reel → performance analysis across 5-10+ accounts, without requiring you to manually touch every step.

You should also be able to clearly tell us what the department needs next, where the bottlenecks are, and who we need to hire to continue scaling it.