Lifecycle Marketing Lead At Arc'teryx Vancouver
Arc'teryx
Elevate your marketing career as the Lifecycle Marketing Automations Lead at Arc . Drive customer engagement through cutting-edge lifecycle programs in a hybrid work setting. In this temporary role based in North Vancouver, you will spearhead the content strategy for lifecycle marketing, focusing on customer acquisition, onboarding, and retention initiatives. Collaborate with Global CRM and Technology teams to harness data for enhancing guest experiences, optimizing engagement, and driving loyalty. Your expertise in marketing automation and data analysis will play a crucial role in maximizing customer lifetime value.
Key Responsibilities
- Lead content strategy for lifecycle marketing programs
- Collaborate with CRM and Technology teams on initiatives
- Utilize Salesforce Marketing Cloud for campaign management
- Develop strategies to enhance guest engagement and retention
- Track lifecycle marketing KPIs to inform decisions
Requirements
- Bachelor’s degree in business, marketing, or related field
- 6+ years of lifecycle marketing experience
- Proficient in Salesforce Marketing Cloud and Figma
- Solid project management and attention to detail
- Excellent communication skills for cross-functional teamwork
Become a key player in shaping guest journeys at Arc with your marketing expertise and commitment to innovation.
#J-18808-LjbffrVacancy posted 5 hours ago
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