Senior Market Research Manager

Job Responsibility:

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

In Canada, Kimberly-Clark products are in every room, helping families at all stages of life, from the moment they are born to giving confidence as people age. We wipe up messes, bottoms, and tears, supporting millions of Canadians along the way. We consistently bring home the results and pride ourselves in achieving them. We bring it home to our retail partners through consumer insights, innovation, and category building initiatives. As unique individuals, a CPG company, and a country, we bring it home together. In the spirit of family, Kimberly-Clark Canada brings it home every day.

Reporting to the VP, Marketing & Sales Strategy, the Senior Market Research Manager provides thought leadership and deep consumer and market understanding for our Adult, Fem, and Family Care Brands in Canada. In this role you'll help shape and execute brand plans by influencing multi-functional teams on key consumer and market drivers within their business. In addition, the Senior Market Research Manager provides thought leadership to other Sales, Marketing, and Finance Professionals within the sector. The ideal candidate for this role is an influential leader who will interact with the key business partners, understand requirements and share/leverage insights to provide a competitive advantage to Kimberly-Clark. You'll be a catalyst for business growth anchored in consumer, market, and shopper fundamentals by translating this understanding into meaningful business building insights.

In this role you will proactively partner with brand and R&E teams on development, management and execution of Canadian Learning Plans to achieve brand strategies. The candidate will be looked upon to build talent of others by developing and sharing best practices with both the Insights & Analytics function and broader multi-functional teams.

In this role you will:

• Demonstrate a general manager mindset with strong working knowledge of CPG insights and analytics to drive Canadian business growth and decisions

• Be the sought-after partner within and across Market Research & Analytics, Canadian leadership team and brand multi-functional teams

• Proactively identify knowledge gaps in context of current business paradigms to develop and execute brand Learning Plans in partnership with multi-functional teams, and, at times, in partnership with the US and Global teams to identify opportunities that drive growth

• Partner with global Market Research Teams to ensure alignment between Global and North American learning priorities, to create research synergy and remove duplication

• Be the voice of the consumer and develop solutions and recommendations leveraging consumer and analytics data to drive brand priorities, solve business issues and identifying unmet consumer needs

• Build trust across the organization and collaborate to influence teams to leverage consumer insights for optimal decision making

• Leverage intense curiosity to build expertise in the business, the consumer and the market

• Work through conflict, seeking common ground and bringing issue resolution as appropriate. Knowing when to seek out help from management to navigate through competing business priorities

• Act as the subject matter expert on consumer/custom research, leveraging Global best practices and personal expertise to guide the Canadian organization on research approach, methodologies and advancing capabilities and techniques with latest research advancements

• Effectively manage multiple priorities and projects in a complex environment

• Manage the engagement of marketing research projects, including external research suppliers, to ensure the research is executed in an accurate, timely, and cost-efficient manner.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor's Degree in Business or related field and 7+ years prior CPG consumer insights and analytics experience

• Demonstrated examples of Thought Leadership and ability to leverage consumer insights/research to drive brand plans and business results

• Proven ability in translating data to knowledge to actionable recommendations

• Ability to integrate data from different sources to provide clarity and direction to multi-functional team

• Demonstrated strong knowledge of technical market research skills

• Well-developed analytical, decision-making, influence, communication and presentation skills

• Be motivated by challenges and possess a robust sense of curiosity

• Ability to work independently and complete projects within required timeframes

• Robust experience with foundational consumer insights and analytics studies, methodologies and vendors including Consumer Segmentation, Equity, Purchase Drivers, Pricing & Promotion, Creative testing, Market Mix Modelling, Discrete Choice Model studies, and custom consumer qualitative research

• Demonstrated experience with methodologies including but not limited to:

  • Analytical and quantitative tools for Market Development Models

  • Concept, claims and product testing

  • Brand equity

  • Jobs to be done/demand spaces

  • Disruptive innovation

  • Global consumer & category trends

  • Social listening

  • Design thinking

  • Agile learning methodologies

  • AI applications to insights

  • Online & offline transactional learning

  • Digital consumer segmentation

  • Digital creative testing

  • Consumer journey activation

• Proven knowledge and use of data access tools (Nielsen Answers Desktop), key data sources (Nielsen Market track, Homescan Panel, etc.), visualization tools (Tableau) and advanced PC based applications (Windows, Word, Excel and PowerPoint)

• Ability to travel 5% of the time

Preferred Qualifications:

• Advanced degree in Marketing, Research/Analytics or MBA

• Deep CPG insights and analytics experience in the Canadian Market

• Strong experience with digital, social, CRM, and eCommerce marketing insights and analytics

• Experience across a range of categories

• Direct experience driving innovation from initial concept development through to in-market measure and success

• Experience in brand building (positioning, architecture development), innovation and commercial execution

• Global and/or shopper experience

Total Benefits

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Salary Range: $129,500 - 160,000 CAD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to Canada locations only.

This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Salary Range: 129,440 - 159,920 CAD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to Canada locations only.