Technical Email Marketing Manager

Job Responsibility:

Job Summary

What is the Opportunity?

We are seeking a highly skilled and technically proficient Email Marketing Manager to join our dynamic Digital Marketing team at RBC Insurance. In this role, you will focus on the technical implementation and management of email marketing platforms and campaigns. Your expertise will ensure the efficiency and effectiveness of email operations, enhancing customer engagement and driving measurable results. If you are a detail-oriented professional with technical expertise in multiple email marketing platforms and a passion for email marketing, we want to hear from you!

What will you do?

• Design, develop, and execute email campaigns for both transactional and marketing purposes, including automations and journey builder workflows.
• Implement data management strategies, ensuring proper audience segmentation, data hygiene, and compliance with data privacy regulations, working with our data & analytics tools to make sure data is accurate, compliant and clean.
• Create and optimize email templates using HTML/CSS to ensure responsive design and a consistent brand experience across devices.
• Collaborate with marketing teams to establish and maintain email best practices, from deliverability to design and content.
• Monitor and troubleshoot technical issues related to email campaigns and platforms, leveraging analytics tools to assess performance and resolve problems.
• Analyze KPIs and generate reports that provide insights on all email marketing initiatives for continuous improvement.
• Stay current with email marketing industry updates and emerging technologies to enhance campaign capabilities and execution

What do you need to succeed?

Must Have

• Minimum of 5 years of experience implementing and using platforms like Salesforce Marketing Cloud and HubSpot, with a strong understanding of its technical features including Automation Studio, Journey Builder, and Email Studio.
• Proven ability to manage technical aspects of email marketing campaigns, including data imports/exports and API integrations.
• Proficiency in HTML, CSS, and SQL for creating custom email templates and managing campaign data.
• Strong analytical skills, with experience in A/B testing, reporting, and leveraging data to optimize campaign performance.
• Familiarity with email deliverability best practices and regulatory compliance standards (e.g., GDPR, Bill 64, CASL).

Nice to have

• Experience with Customer Data Platforms like Segment or Tealium
• Excellent problem-solving skills, attention to detail, and the ability to work under tight deadlines.
• Solid understanding of CRM & Marketing Automation

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards package including flexible benefits, competitive compensation, and stock options
• Work in a dynamic, collaborative, progressive, and high-performing team. By joining RBC Insurance, you also become part of a supportive, inclusive team that shares common values - including a fundamental respect for each other
• Leaders who support your development through coaching and managing opportunities
• Flexible work/life balance options - Virtual training and remote work available
• Ability to make a difference and lasting impact

Job Skills

A/B Testing, Automation Studio, Automation Technology, Business Statistics, Campaign Development, Cascading Style Sheets (CSS), Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Digital Marketing, Electronic Mail, Email Deliverability, Email Marketing, Email Marketing Software, Email Templates, General Data Protection Regulation, Group Problem Solving, Hyper Text Markup Language (HTML), Key Performance Indicators (KPI), Marketing Campaigns, Responsive Layout, Salesforce Marketing Cloud

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

MISSISSAUGA

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-04-30

Application Deadline:

2025-05-07

Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I nclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.