Regional Marketing Manager

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation, we are also committed to making a meaningful impact in the communities we serve.

Discover how you can build your career with Dilawri.

Position Overview 

Reporting directly to the VP of Operations, the Regional Marketing Manager leads the planning, management and execution of marketing initiatives that drive sales and customer retention across Sales, Service and Parts for Dilawri franchised dealerships in Ontario. The role manages direct reports across marketing and the sales Business Development Centre (BDC), working closely with regional and dealership leadership to deliver on business priorities.

The Regional Marketing Manager oversees annual marketing plans, integrated campaigns, social media, private sales events, experiential marketing and sponsorship initiatives. The role connects marketing activity with sales BDC follow-up to generate appointments, improve lead conversion and support dealership sales. Success requires strong people leadership, strategic thinking, attention to detail and a collaborative, solution-oriented approach, while maintaining Dilawri and OEM brand compliance.

Primary Duties and Responsibilities

• Serve as the day-to-day marketing contact for Ontario dealerships, working with General Managers to develop annual plans and campaign calendars, align monthly vehicle priorities and promotions, and provide ongoing regional and dealership support.

• Manage integrated campaigns from briefing and creative development through approvals, launch and performance review across digital, email, social and traditional channels, supporting sales, service and customer retention objectives.

• Oversee paid search, paid social, display, traditional and multicultural media, working with agencies to align investment with dealership priorities, manage SEO and maintain accurate online business profiles.

• Manage marketing budgets, invoices and OEM co-op programs.

• Conduct monthly advertising performance reviews with agencies and dealership leadership, using website analytics, lead generation, conversion and return on investment data to improve campaigns and optimize media investment.

• Manage dealership social media strategy, content calendars, creation, publishing, community management and reporting in line with Dilawri and OEM standards.

• Plan and execute private sales events, customer events and sponsorship activations, coordinating audience selection, invitations, dealership readiness and follow-up with sales and BDC teams.

• Lead, coach and develop marketing and sales BDC direct reports, establishing clear responsibilities, priorities and performance expectations, with regular feedback and development support.

• Oversee sales BDC lead management, including timely follow-up, CRM activity logging, appointment setting and sales team handoffs. Monitor response times, contact rates, appointments booked, attendance and sales conversion, and recommend improvements to dealership leadership.

• Coordinate customer segmentation, email campaigns and automated communications in accordance with established consent, unsubscribe and customer data requirements.

Additional Responsibilities

• Provide professional customer service and support to all stakeholders.

• Follow established company policies and procedures, including the Health and Safety Program and applicable provincial occupational health and safety regulations.

• Participate in meetings and training as required.

Required Qualifications

• Post-secondary education in marketing, public relations, or a related field.

• Strong knowledge of marketing strategy, campaign management, SEO, paid media and analytics.

• Strong copywriting, content development and social media management skills, including publishing, community engagement and reporting.

• Experience delivering private sales events, customer events and partnership activations.

• Ability to lead and develop teams, delegate effectively and manage performance.

• Working knowledge of automotive CRM and sales BDC processes, including lead management, appointment setting and conversion reporting.

• Strong collaboration and relationship-building skills across National Marketing, regional and dealership leadership, agencies and other stakeholders.

• Strong organizational skills, attention to detail and problem-solving skills, with the flexibility to manage competing priorities and represent the company professionally.

• At least five years of progressive marketing experience.

• Automotive dealership or retail experience is an asset.

• Valid Ontario Class G driver’s license and ability to travel between dealerships as required.

About Dilawri

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

- Discounted employee vehicle purchase program

- Job-specific coaching and training programs

- Comprehensive health and dental plans

- E mployee wellness and assistance programs

- Employee social events

Build your career with a team that is driven by excellence, integrity, and innovation.

Discover Dilawri.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.