Market Research Manager- Healthcare

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. Travel to Office expectations**

For Remote Roles : If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. For Hybrid Roles : If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. The Market Research Manager at PointClickCare is responsible for leading the design, implementation, and analysis of market research to uncover actionable insights that inform software product strategy, growth, and innovation. In this role, you will enhance the voice of the customer by employing both qualitative and quantitative research methods, analyzing data, and generating well-supported recommendations that align with business objectives. Additionally, you will collaborate with various teams—including product, engineering, sales, marketing, and customer success—to inform business decisions to meet market demands and regulatory trends. The Market Researcher will also coordinate with external research partners while managing multiple simultaneous product development, go-to-market, and customer experience initiatives across the organization

Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.

Execute Research Projects: Assist in designing, implementing, and managing market research studies utilizing qualitative and quantitative methods, such as surveys and focus groups, to gather insights on customer needs, market trends, and competitive activity.

Methodology Development: Contribute to the development and refinement of research methodologies and best practices to enhance the quality and effectiveness of research efforts.

Data Collection and Analysis: Gather, organize, and analyze data from various sources, including qualitative interviews, discussions, surveys, and industry publications, using both basic and advanced tools like Excel, SPSS, or AI-based solutions.

Reporting and Insights: Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders, aiding in marketing and product strategy decisions.

Presentation Skills: Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations.

Quality Assurance: Maintain data accuracy and integrity by overseeing research administration, paying close attention to detail, and properly managing confidential or regulated information.

Support Senior Staff: Provide logistical and analytical assistance to senior research or insights managers by conducting background research, drafting survey and discussion guides, and more.

Project Management: Oversee project timelines, document research processes, assist with scheduling, and maintain organized research files.

Innovation and Trends: Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights.

5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry

• Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
• ability to translate complex concepts and methodologies into easily understood language
• Expertise with Excel, PowerPoint, PowerBI, and AI solutions
• Bachelors or advanced degree in business, mathematics, or the sciences
• Should have understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types.
• Should have experience managing complex market research studies such as brand health and brand equity trackers

Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies

$The Canada base salary range for this position is $86,000 - $96,000 + bonus + benefits, non-overtime eligible. Retirement Plan Matching

Flexible Paid Time Off

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy . By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.