Product Marketing Manager

LotusFlare is a provider of cloud-native SaaS products based in the heart of Silicon Valley. Founded by the team that helped Facebook reach over one billion users, LotusFlare was founded to make affordable mobile communications available to everyone on Earth.

Today, LotusFlare focuses on designing, building, and continuously evolving a digital commerce and monetization platform that delivers valuable outcomes for enterprises. Our platform, Digital Network Operator® (DNO™) Cloud, is licensed to telecommunications services providers and supports millions of customers globally.

LotusFlare has also designed and built the leading eSIM travel product - Nomad. Nomad provides global travelers with high-speed, affordable data connectivity in over 190 countries. Nomad is available as an iOS or Android app or via getnomad.app.

Introduction:

Nomad is a world-leading eSIM business, powering multi-millions of users every year with high-speed, affordable travel connectivity across more than 200 destinations worldwide.

Beyond its consumer travel offering, Nomad operates multiple verticals. Its enterprise business delivers API-driven eSIM provisioning and lifecycle management deeply embedded within world-leading fintech, travel, aviation, and digital consumer apps. In parallel, Nomad runs a wholesale platform providing global data connectivity via API, supporting many of the world’s leading eSIM brands with robust infrastructure, scale, and reliability.

Nomad is built and operated by its parent company, LotusFlare. Founded by the team that helped Facebook scale to over one billion users, LotusFlare designs and delivers cloud-native SaaS platforms for digital commerce and monetization, licensed to telecommunications providers and supporting millions of subscribers globally through its Digital Network Operator (DNO™) Cloud platform. LotusFlare has also entered into a strategic partnership and equity investment with Ericsson, further strengthening its position at the core of the global telecom ecosystem.

Job Description and Responsibilities:
Nomad is looking for an experienced Product Marketing Manager to join our marketing team in Toronto. As the founding Product Marketing hire for Nomad B2B, this person will own and build the full Nomad B2B product marketing function across all verticals. This role requires exceptional English language and writing skills, along with a strong understanding of enterprise software and SaaS.

The role will have primary responsibility for defining and executing Nomad’s B2B go-to-market and product marketing strategy, working closely with Product and Sales. This role reports to the Global Marketing Lead in Singapore, with a dotted-line relationship working closely and primarily with the Director of Sales for Nomad, based in London.

• Craft clear messaging and unique selling propositions that distinguish Nomad in the market.

• Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.

• Plan and lead in the launch of new offerings and services across global markets.

• Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.

• Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.

• Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies.

• Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.

• Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).

• Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements

• Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.

• Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.

• Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.

• Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.

• Architect and execute a "Search Everywhere" strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category.

Job Requirements:

• Minimum 5 years of experience in product marketing within SaaS or technology companies.

• Proven experience taking complex B2B technology products to market, ideally across API-led, platform, or SaaS businesses.

• Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.

• Demonstrated ownership of go-to-market strategy, from ICP definition and use cases through to launch, enablement, and growth.

• Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post-sale expansion alongside sales teams.

• Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.

• Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.

• Comfortable operating in a zero-to-one environment with high autonomy, accountability, and cross-functional influence.

• Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non-technical audiences.

• Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery. Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI-tracking tools like Profound or RankScale).

• Bachelor’s degree in Marketing, Communications, or Business. A master's degree is a plus.

• Experience working across global time zones (US, UK, Serbia, India, China,Singapore).
  

  Benefits we have for you:
  - Competitive salary package
  - Paid lunch (In the office)
  - Private healthcare
  - Yearly bonus
  - Training and workshops
  - Truly flexible working hours
  - Top-of-the-class engineers to learn from and work with
  About us:
  At LotusFlare, we attract and keep amazing people by offering two key things:
  - Purposeful Work: Every team member sees how their efforts make a tangible, positive difference for our customers and partners.
  - Growth Opportunities: We provide the chance to develop professionally while mastering cutting-edge practices in cloud-native enterprise software.
  From the beginning, our mission has been to simplify technology to create better experiences for customers. Using an “experience down” approach, which prioritizes the customer's journey at every stage of development, our Digital Network Operator™ Cloud empowers communication service providers to achieve valuable business outcomes. DNO Cloud enables communication service providers to innovate freely, reduce operational costs, monetize network assets, engage customers on all digital channels, drive customer acquisition, and increase retention.
  With headquarters in Santa Clara, California, and five major offices worldwide, LotusFlare serves Deutsche Telekom, T-Mobile, A1, Globe Telecom, Liberty Latin America, Singtel, and other leading enterprises around the world.
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