Product Marketing Manager, Growth & Enablement

As the largest Canadian-owned and operated K-12 publisher, Nelson Education Ltd. is Canada's only heritage education content provider, known for its innovative products and solutions catering to learners across the country.

Nelson is on a mission to make learning accessible, engaging, and effective for all. That's why Nelson continuously strives to create dynamic curriculum-aligned content that caters to diverse learning styles, fostering critical thinking, creativity, and life-long learning.

In response to the evolving education landscape, Nelson developed Edwin, a digital learning ecosystem. Edwin is a learning platform for classroom success, providing curriculum-linked content, engaging tools and unparalleled support to reach every student.

Nelson is redefining education and making a positive impact on the way knowledge is acquired and shared by creating the possible, one learner at a time.

About the Role

Reporting to the Senior Manager, Integrated Digital Marketing, the Product Marketing Manager, Growth & Enablement will support Edwin’s growth strategy across Canada, with a focus on regional go-to-market planning, decision-maker engagement, and Sales enablement.

This role owns the market-to-buyer side of Edwin marketing. You will help ensure school boards, system leaders, curriculum leaders, and other decision-makers understand Edwin’s value and have the messaging, proof points, and materials they need to move from interest to adoption, expansion, and renewal.

Working closely with Sales, Marketing, Product, Classroom Success, and the Lifecycle Product Marketing Manager, you will develop market-facing positioning, board-level messaging, Sales enablement materials, campaign strategy, competitive positioning, and regional GTM plans that support Edwin’s growth across priority markets.

This role is ideal for someone who can translate product value into market value, build strong Sales-facing materials, and develop clear, compelling messaging for senior education decision-makers.

Requirements

Key Accountabilities

• Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada.
• Develop regional messaging and campaign strategies that reflect local education priorities, curriculum needs, funding opportunities, and buyer considerations.
• Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers.
• Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
• Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
• Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
• Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
• Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
• Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
• Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
• Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story.
• Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.

Requirements

• University degree or college diploma in marketing, communications, business, education, or a related field.
• 4+ years of experience in product marketing, B2B marketing, Sales enablement, demand generation, education marketing, or a related role.
• Strong ability to develop messaging for decision-maker, buyer, and leadership audiences.
• Experience creating Sales enablement materials such as pitch decks, one-pagers, objection handling guides, talk tracks, or competitive positioning.
• Strong understanding of campaign strategy, audience segmentation, and go-to-market planning.
• Excellent writing, communication, presentation, and stakeholder management skills.
• Ability to translate product features and customer proof points into clear market value.
• Experience working with Sales teams and customer-facing stakeholders.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment.
• Experience in K-12 education, EdTech, school board procurement, or curriculum, is considered an asset.
• Familiarity with tools such as Salesforce, Pardot, Jira, Canva, and digital marketing tools is considered an asset.

Benefits

Compensation

The base salary for this contract full-time position begins at $80,000 per annum based on experience. Compensation is part of our broader Total Rewards package, which includes benefits and programs that support employee well-being and growth.

What We Offer

At Nelson, we believe in taking care of our people.

Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you - professionally and personally.

The below benefits apply to this temporary contract position:

• This role is primarily on-site with some hybrid flexibility, M-F, standard business hours
• Commuter friendly location (Sheppard & Don Mills)
• Free parking on-site
• Free, convenient shuttle bus service from Don Mills Subway Station to and from the office
• Access to on-site fitness center and fitness classes
• Access to LinkedIn Learning for continuous skill growth
• Mentorship and professional development opportunities
• A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between.

Don't have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!

Our EDI Statement

Nelson teaches the world by learning from everyone in it .

We are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond.

We believe in the power of education and our ability to impact social change. Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners.

We value a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions. Everyone is free to be who they are.

We foster and continue to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.

We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core of what we do in our resources, the workplace, the educational community, and in the larger society.

We strive to build an inclusive world for everyone. We are stronger together.

AI and Automated Hiring Tools

Nelson uses AI support tools in our applicant tracking system to help with tasks such as summarizing points and anonymizing applications. All candidate screening, assessments, and hiring decisions are done by people.

Interview Outcome Notification

Nelson is committed to keeping candidates informed. All candidates who attend an interview for a publicly advertised role will be notified of the outcome of their candidacy. Candidates will be notified of the hiring decision no later than 45 days after the last interview.

Our Commitment

Nelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.

Should you require any accommodation during our recruitment and selection process, please reach out to View email address on ca.workus.org .