Marketing Manager

Our client, a leading financial institution, is seeking a Paid Media Manager - Digital Marketing.

This role sits within the Digital Marketing team and is responsible for end-to-end Paid Media strategy, execution, and optimization across multiple lines of business. The position offers strong exposure to performance marketing, cross-channel collaboration, stakeholder management, and data-driven decision-making within a large enterprise environment. Responsibilities

• Plan, execute, and optimize Paid Media campaigns, including strategy development, campaign setup, ad trafficking, targeting, creative testing, audience assignment, and automated reporting.
• Manage Paid Search and Paid Social campaigns with a strong understanding of executional best practices, platform capabilities, and performance KPIs across the marketing funnel.
• Drive strategic direction by analyzing performance metrics, industry trends, and competitive insights to deliver actionable recommendations aligned with business objectives.

Must-Have Skills

• 4+ years of hands-on Paid Media experience, including Paid Search campaign strategy, execution, optimization, and reporting.
• Strong strategic thinking with the ability to define KPIs, analyze performance metrics, and provide actionable insights.
• Platform proficiency with 4+ years of experience and/or certification in SA360 and Google Ads.
• 2+ years of experience in stakeholder management, acting as a trusted advisor and primary contact for Paid Media initiatives.
• Strong analytical skills, attention to detail, and adaptability to evolving digital tools and trends.

Nice-to-Have Skills

• Experience within the financial services or wealth management industry.
• Holistic, cross-channel campaign management experience.
• Exposure to emerging platforms such as Pinterest or TikTok and advanced automated reporting tools.
• Experience mentoring team members and collaborating with internal and external partners.
• Entrepreneurial mindset with the ability to proactively identify opportunities and troubleshoot issues.

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to View email address on ifg-global.com .
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