KFC Canada Senior Manager, Loyalty Strategy
KFC Corporation
Elevate customer engagement with KFC Canada as a Senior Manager of Loyalty Strategy. Lead the development of innovative loyalty programs that align with our digital strategy and brand vision. This senior management role merges strategic vision with hands-on execution. You will focus on customer rewards, e-commerce growth, and fostering digital experiences that enhance customer retention and lifetime value. The successful candidate will leverage data insights to optimize performance and personalize customer interactions across various channels. Key Responsibilities:
- Design and launch a top-tier customer rewards program
- Develop and manage the loyalty roadmap for engagement
- Execute high-growth digital strategies across multiple channels
- Lead initiatives towards an integrated omnichannel approach
- Champion customer data utilization for personalized marketing
- 4-year degree in marketing or related field required
- 8+ years in loyalty, CRM, or digital leadership roles
- Proven track record in launching loyalty programs
- Strong analytical skills to drive insights from data
- Exceptional communication and stakeholder management
Vacancy posted 3 days ago
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