Director, Brand & Marketing Strategy

Toromont Cat is looking for a Director, Marketing Brand & Strategy. Reporting to the Corporate VP of Marketing, the Branding & Strategy Marketing Director at Toromont plays a pivotal role in shaping and executing the company’s branding and marketing communication strategy. In this capacity, the director acts as a strategic partner to each business unit, providing guidance on go-to-market (GTM) approaches and leading the development, execution, and improvement of communication strategy.

Success in this position requires strong leadership, strategic thinking, and a collaborative approach, as the director is results-driven, consistently striving to achieve and exceed targets by uniting teams’ efforts around shared goals, maintaining a committed focus on the customer, and effectively managing a team of Marketing Specialists, Market Analysts, and agencies.

Our Workplace Total Rewards:

• Industry leading safety culture where your wellness is the top priority


• Affiliation of working with a “best in class” organization and the global “Caterpillar” brand


• Access Learning and Development and Educational Assistance


• Compensation program that includes:




• Competitive salary, annual performance bonus and salary review


• Pension Plan with Company match at 100%


• Employee Stock Purchase Plan with Company match


• Group Savings Plans


• Disability coverage (short and long-term)


• Employee / Family Assistance Program with access to leading medical experts


• Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)


• Exclusive employee deals, discounts and perks with our Toromont partners

A Typical Day at Work:

• Develop and uphold comprehensive branding guidelines for Toromont and its divisions, ensuring consistent brand identity, clear values, and strong positioning across all customer interactions and channels, in compliance with Caterpillar brand guidelines.


• Conduct thorough market research to inform strategy and identify new opportunities. This involves leveraging both qualitative and quantitative research gathering and analyzing data on industry trends, competitor activities, customer preferences, VOB and emerging trends.


• Build and ensure execution of comprehensive multi-channel communication strategies that strengthen awareness on brand values, maximize reach and conversion, partnering with the corporate marketing performance team and division's Marketing Manager.


• Partnering with HR to streamline internal communication channels and enhance the employer brand by developing and executing effective internal communication strategies and producing engaging content that builds employee pride and increases organizational engagement. 


• Develop and apply strong Customer Experience (CX) measurement frameworks and processes to enhance the customer journey, working closely with the operational team to make sure that the experience consistently meets the expectations and needs of target audience.


• Manage and coordinate a comprehensive marketing initiatives calendar for all channels, aligning these efforts with every division based on target customers and Caterpillar's communications initiatives.

Requirements:

• Bachelor's degree in Marketing, Communication, or related field


• 10 years + of experience in branding, communication and leadership roles (managing teams, agencies, or cross-functional projects)


• Experience in B2B and multi-divisions


• Exceptional leadership skills and ability to influence


• Strategic thinking & business acumen


• Excellent written and verbal communication


• Decision-making and prioritization


• Team development and coaching


• Master’s degree


• Bilingual (French, English)


• Experience with employer branding


• Knowledge or worked in a similar industry

About Toromont Cat   

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)  

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.