Sr. Associate Manager, Market Planning
$85k - $114k per yearFull-time
Yum! Brands
This role serves as KFC Canada's market planning subject matter expert, providing market planning, GIS, and analytical expertise to support development strategy and growth initiatives. The role develops market planning methodologies, analyses, and recommendations that inform development planning, market prioritization, and investment decisions while partnering with franchisees and cross-functional teams to identify growth opportunities.
Strategic Development Analytics (50%)
- Provide analytical support for KFC Canada Development strategy, market planning, and growth initiatives.
- Develop financial models, forecasting tools, and performance analyses to support investment decisions, restaurant reinvestment, market prioritization, and development planning.
- Analyze restaurant performance, trade area dynamics, competitive activity, site quality, and market potential to identify growth opportunities and improve development outcomes.
- Generate data-driven insights and recommendations for key decision-making forums, including Investment Committee reviews and Development Leadership meetings.
- Build and maintain reporting, dashboards, and analytical frameworks that improve forecasting accuracy, accelerate decision-making, and support profitable new unit growth.
- Consolidate and synthesize development, market, and operational data into actionable recommendations for KFC Canada Leadership.
Market Planning, GIS & Development Systems (50%)
- Lead the development and ongoing refinement of KFC Canada's market planning strategy, including whitespace identification, trade area optimization, and long-term unit growth planning.
- Utilize GIS, demographic, mobility, competitive, and consumer data to prioritize markets and support franchise development decisions.
- Partner with franchisees and development teams to create market plans that identify growth opportunities and build alignment around development priorities.
- Evaluate and implement emerging market planning tools, data sources, and analytical methodologies to strengthen KFC Canada's market intelligence capabilities.
- Apply market planning and GIS analytics to optimize the existing restaurant portfolio, identifying pathways to profitability for underperforming assets and pathways to potential for restaurants not yet achieving expected market performance. Develop actionable recommendations related to trade areas, asset strategy, reinvestment prioritization, development sequencing, and market coverage
- Maintain and enhance market planning systems, GIS platforms, AIS, and development dashboards to ensure data accuracy and usability.
- Manage relationships with external data and analytics providers to improve data quality, increase market visibility, and support scalable development decision-making.
- Support urban, non-traditional, and emerging development strategies through advanced market analysis and scenario planning.
Education/Certifications – BA/BS in real estate, finance, business or related field with GIS/Alteryx expertise is required. Masters in Finance, Real Estate or MBA preferred.
Experience - Minimum of 7 years of development, real estate, strategy, or finance experience with demonstrated organizational impact and increasing responsibility in related areas. Experience in multi-unit restaurant/retail industry preferred.
Fundamental Skills
- Must have strong internal motivation, intellectual curiosity, logical thinking, and a desire to have a large commercial impact on the organization. Being a Customer Maniac is a must.
- Must have proven track record driving results via creative thinking and problem solving.
- Demonstrated ability to effectively multi-task & generate actionable recommendations. Demonstrated track record of strong Project Management skills.
- Excellent interpersonal & team skills with ability to present to Senior Leadership.
- Previous experience with modeling complex business issues in order to influence decisions with a data-driven point of view.
- Clear influencing, communication, and organizational skills are a necessity. Ability to partner well with cross-functional departments and work with all levels.
- Ability to efficiently manage workload well with shifting priorities. Ability to work independently and multi-task in a fast paced and deadline-driven environment.
- Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills. Knowledge of Power BI, computer programming, GIS, Alteryx and real estate-related tools is a plus as well as experience with dash-boarding/automation of reporting.
Salary Range: $85,000 to 114,000$ annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Vacancy posted 20 days ago
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