Coordinator Brand Communications

Job Responsibility:

PURPOSE

Execute and deliver against communication plans in Canada, by supporting the communications team within all areas of the business (Planning, Content Creation, Activation, and PR). Represent the adidas brand at all marketing events and activations.

KEY RESPONSIBILITIES (FUNCTIONAL)

ACTIVATIONS:

• Assist the Communication Management team(s) with the planning and execution of major initiatives in market.
• Manage and participate in brand led activations and events, including but not limited to: grassroots activations, product launch events, player signings, and product demo days.
• Duties at times will include the planning, set-up, staffing and management of branded events and/or activations.

PUBLIC RELATIONS & INFLUENCER MARKETING:

• Assist the Communication Management team(s) with:
• Incoming imagery and sample requests from media
• Brief in product campaigns and tracking media pick-up
• Build relationships with media and influencer partners
• Manage relationship with PR agency and Influencer agency
• Build and manage campaign briefs for influencer content, review influencer lists and content deliverables.
• Managing seeding programs, including but not limited to: tracking incoming product according to embargo and launch dates, placing seeding orders in-season, packaging and distributing product to athletes and influencers

OPERATIONS:

• Assisting the Communications Management teams with:
• Downloading and compiling approved marketing assets from digital platforms for distribution to media partners
• Planning and executing local content shoots, including but not limited to: location scouting, product pulls, and on-site set-up
• Researching new vendors to support the needs of the business
• Fulfillment of any contractual promat obligations at store level or online
• Order key comms looks that align to DTC and Wholesale buys
• Manage order deadlines
• Manage order book and ETA's; Track, order, organize and ship seeding orders OTIF
• Upload and organize GTM tools for the Brand team on digital platforms
• Collaborate with internal stakeholders and consolidate info with the intent to streamline communication efforts

PRODUCT KNOWLEDGE:

• Be the expert on technical information related to key product stories (past, in-season and upcoming product) across designated categories. Well-informed of all upcoming product launches, included embargo and retail intro dates.
• Distribute training tools to support key accounts, working closely with the Trade Marketing, Sales and DTC teams to establish current needs and managing relevant requests.
• Build relationships and work closely with category specific Product Line Manager's and Merchandisers
• Knowledge of key competitor product stories and brand campaigns. Report back to Marketing team with key insights, trend activity, updates, etc. on a regular schedule.

KEY RELATIONSHIPS:

• Product
• Trade Marketing
• Retail
• eComm
• Sales
• Demand Planning
• Order Fulfilment
• External Agency Partners

KNOWLEDGE SKILLS AND ABILITIES:

• Knowledge and experience in sport and/or fashion industry
• Team player with strong interpersonal skills
• Skilled across all Microsoft office software
• Fluent in English (writing and verbal)
• Commitment to work on weekends and evenings when required is a must.
• Willingness to travel
• Fiscal responsibility; must be able to execute initiatives within a prescribed budget.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University or College graduate (communications or marketing degree preferred) or relevant work experience (equivalent combination of education and/or experience may be substituted for degree)
• 1-2 years of marketing experience

HEALTH & SAFETY DUTIES & RESPONSIBILITIES

The following are the duties and responsibilities of all adidas Canada full-time, seasonal-temporary and Fixed- Term workers:

• Keep workplace safe and orderly.
• Report all accidents, injuries, contraventions of the Act and unsafe conditions to the Supervisor / Manager.
• Inspect immediate workplace daily and maintain to standards and report any hazards to Supervisor / Manager immediately.
• Use and wear the personal protective equipment or clothing required by the Occupational health & Safety Act and / or the Company and shall not remove or make ineffective any protective device required by the regulations or by the Company without providing an adequate temporary protective device.
• Work in compliance with the provisions of the Act and the Company safety policies.
• Report to Supervisor / Manager the absence of, or any defect in, any equipment or protective devices of which s/he is aware, and which may endanger her/himself or another worker; and also, any hazard of which s/he knows.
• Not use or operate any equipment, machine, device or thing or work in a manner that may endanger him/herself or any other worker, nor engage in any prank, contest, feat of strength, unnecessary running or rough and boisterous conduct.
• Know and employ established rules and procedures for handling hazardous materials, equipment and processes.

• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Woodbridge, Ontario.

• Though our teammates hail from all corners of the world, our working language is English.

• Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.

• adidas is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified candidates, including those with Disabilities, and will accommodate applicants' needs, upon request, throughout all stages of the recruitment and selection process. If selected to participate in an interview, accommodations will be made available on request. Please inform the Recruiter of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Coordinator Brand Communications BRAND: LOCATION: Woodbridge TEAM: Brand Management & Communications STATE: COUNTRY/REGION: CA CONTRACT TYPE: Full time NUMBER: 528185 DATE: May 29, 2025