Marketing Automations Specialist / CRM Manager
SiteNative
From branding to websites and growth marketing, SiteNative helps businesses stand out, convert more customers, and scale faster.
About The RoleWe are seeking a Marketing Automations Specialist / CRM Manager to join our growing team. This role is perfect for someone who understands the power of automation, data-driven insights, and CRM strategy.
You will design, implement, and manage marketing automation workflows, optimize CRM processes, and ensure smooth integration between marketing and sales operations. The ideal candidate is detail-oriented, analytical, and passionate about leveraging technology to deliver personalized customer experiences and measurable growth.
Key Responsibilities
Manage and optimize the company's CRM system ( HubSpot, Salesforce, Zoho, etc. )
Build, test, and execute automation workflows for lead nurturing, scoring, and segmentation
Collaborate with sales & marketing teams to align CRM data with campaign goals
Develop and maintain email campaigns with personalization, A/B testing, and tracking
Monitor and analyze customer data to improve retention & engagement
Ensure CRM data integrity ( accurate, up-to-date, compliant )
Provide regular reports on performance, conversion, and ROI
Research and recommend new CRM and automation tools
Qualifications & Skills
Bachelor's degree in Marketing, Business, IT, or related field
2-4+ years of proven experience in CRM management & automation
Hands-on experience with HubSpot, Salesforce, Zoho, ActiveCampaign, Mailchimp
Strong knowledge of email marketing best practices & lead nurturing
Proficiency with Google Analytics & CRM dashboards
Excellent project management, problem-solving, and communication skills
Familiarity with AI-driven automation (plus point)
Why Join Us?
- Work on cutting-edge marketing automation projects.
- Collaborative, fast-paced, and growth-focused work environment.
- Competitive salary and benefits package.
- Opportunity to shape CRM and automation strategies that directly impact business growth.
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