Marketing Specialist

Reporting directly to the Director of Sales and Marketing and working closely with the Principal Product Specialist, this role will drive product innovation, ensure brand alignment, and elevate our social media presence.

SPECIFIC DUTIES AND RESPONSIBILITIES:

• Oversee website updates and routine maintenance.
• Maintain and elevate Hendriks' social media presence.
• Ensure brand consistency across all communication channels and marketing materials.
• Develop new trend boards and themes for product lines.
• Create new product samples, catalogs, tags, flyers, and marketing materials.
• Conduct market research and analysis to understand customer needs and competitive landscape.
• Monitor industry trends and emerging technologies to drive product innovation.
• Develop and refine the product vision, strategy, and roadmap in alignment with company goals
• Coordinate cross-functionally with production, greenhouse, marketing, and sales teams.
• Define and document clear product requirements, features, and specifications.
• Manage the product development lifecycle, including timelines, resources, and budgets.
• Work with sales and production to translate ideas into prototypes and final products.
• Oversee product testing and quality assurance prior to launch.
• Gather and analyze user feedback for continuous product improvement.
• Plan and execute product launches, marketing campaigns, and sales training.
• Monitor post-launch product performance, sales metrics, customer satisfaction, and market reception.
• Ensure products comply with relevant industry standards and regulations.

KNOWLEDGE AND SKILLS:

Expert Level Required:

• Adobe Creative Cloud: InDesign, Photoshop, Illustrator
• Microsoft Office Suite: PowerPoint, Word, Excel, Outlook

Working Knowledge Required:

• Adobe Creative Cloud: Acrobat, Premiere Pro
• Print Production Software: Print house printer operation programs (e.g., Fiery Command WorkStation)
• Design & AI Tools: Canva, generative AI tools (e.g., ChatGPT, Midjourney)
• Enterprise Software: ERP systems

Other Skills and Knowledge

• College/bachelors degree in Marketing, Graphic Design, or relevant program required
• Strong understanding of digital marketing, graphic design and content creation
• Ability to lead the design and production of marketing materials, with a strong attention to detail and ensuring consistency with the Hendrik's brand identity
• Strong project management, prioritization and organizational abilities
• Self motivated, proactive, resourceful, and results driven
• Customer focus with strong communications skills and the ability to build and maintain customer relationships
• Ability and interest in staying up to date with digital technology and social media trends

We thank all candidates for their interest however only those candidates chosen for an interview will be contacted.

At Hendriks Greenhouses, we are committed to inclusive, barrier-free recruitment and selection processes and work environment. Please advise the Human Resources Department if you require accommodation throughout the recruitment and selection processes and/or within the work environment. Information received for accommodation measures will be addressed confidentially.