Demand Generation Manager

As the Demand Generation Manager, you will be the owner of top-of-funnel growth. You will run and scale paid acquisition across Meta, Google, LinkedIn and new channels, and you will be accountable for the number of new brand signups every month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move faster.Responsibilities
Manage, improve, and scale established paid acquisition programs across Meta and Google, and expand into LinkedIn and other paid channelsOwn the monthly brand signup number, broken down by channel, and look for ways to grow it across the full top of the funnelTest, evaluate, and roll out new paid acquisition channelsDefine campaign structure, bidding strategy, keywords, and audience strategy, including retargeting, lookalikes, custom audiences, and exclusionsSource and test a high volume of ad copy and creative across all paid channelsBuild new landing pages for your programs and run tests on design, layout, positioning, and calls to action to maximize conversionRun conversion experiments on the home page and other key entry pointsMaintain attribution and reporting that ties spend to signups, revenue, and CAC payback, and find new levers when a channel reaches its spending limitTurn top-performing ad and landing page insights into positioning recommendations for the website and Product MarketingManage agencies and freelancers where they help you move fasterRequirements
5+ years of experience in growth marketing, performance marketing, or demand generation at a startup, with a focus on paid acquisitionProven track record scaling a paid acquisition program on Meta and GoogleExperience managing monthly paid media budgets in the five-figure range, ideally scaling spend over timeExperience testing new paid channels and deciding when to scale or stop themStrong understanding of unit economics, including CAC, CAC payback, and LTVHands-on experience with campaign setup, bidding, audience strategy, and platform performance trackingExperience running conversion rate optimization experiments and improving landing pages over timeComfortable working as a hands-on individual contributor in a fast-paced environmentStrong interest in AI and in using AI tools to improve marketing workAble to work from the Vancouver office 3 days a weekPreferred Qualifications
Experience in product-led growth companies, ideally a two-sided marketplace, B2B SaaS, or creator economy businessExperience scaling a paid program from a small budget to a significantly larger oneExperience with LinkedIn AdsExposure to SEO, lifecycle marketing, content marketing, or marketing operationsExperience with data visualization and marketing analytics toolsExperience managing agencies or freelancersCompetitive Pay: $100,000 - $140,000 CADAnnual Reviews: yearly performance and compensation reviews with opportunities for raises.Paid Time Off: 3 weeks of vacation to recharge.Paid Holidays: observe statutory holidays with pay.Paid Sick Leave: take care of yourself when you need it.Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.Growth Potential: opportunity for career progression and financial growth.
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