Senior Manager of Demand Generation

About Athennian

Athennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.

Role Overview

As the Senior Manager of Demand Generation , you are the strategic architect and primary driver of Athennian’s pipeline. Reporting directly to the Head of Marketing , you will convert our GTM strategy into a high-performing engine that balances immediate lead flow with long-term brand authority. This is a role for a senior practitioner who views demand generation holistically — someone who can bridge the gap between technical execution and strategic growth. You will oversee and optimize the entire demand mix, including providing strategic direction for paid media, search and social. You are expected to be a "player-coach" who can operate independently, identify new growth levers, and deliver consistent pipeline contributions as our GTM motions evolve.

Key Responsibilities:

• Holistic Demand Architecture: Own the design and optimization of a multi-channel demand engine. You are responsible for the health of the entire funnel, ensuring that paid, organic and targeted motions work in concert.
• Strategic Channel Oversight: Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email. You will partner with internal specialists to provide creative and strategic insights that improve ROI, ensuring spend aligns with enterprise pipeline goals.
• Sales Alignment & Strategy: Partner closely with Sales leadership to align on messaging and qualification standards. You ensure that marketing’s efforts translate into high-quality opportunities that Sales can close.
• Data & Tech Stack Ownership: Maintain hands-on command of HubSpot and our demand generation tools. You will partner with RevOps to ensure accurate attribution, lead scoring and reporting, providing the team with clear visibility into what is driving growth.
• New Channel Activation: Proactively identify and test new demand sources. You are not just managing what exists; you are tasked with discovering the next high-performing lever for the business.

Must-Have Skills & Experience:

• Holistic Demand Literacy: Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline. You should be able to provide data-driven insights and "big picture" suggestions to optimize these channels, even if you aren't the primary account manager.
• Proven Pipeline Impact: Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
• Full-Cycle Program Ownership: A track record of developing and operating demand programs end-to-end, from strategic planning and messaging to execution, technical setup and iteration.
• Scale-Up Expertise: Experience working at B2B SaaS companies in the $10M–$50M ARR range. You know how to operate independently without large-company infrastructure while still delivering elite-level results.
• Strategic & Operational Fluency: The ability to define high-level channel strategy and translate it into actionable plans. You possess an executive-level understanding of data and can report on outcomes with clarity and precision.
• Familiarity with Marketing Automation Tools: You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc. Bonus points if you know HubSpot from the inside out.
• Agility & Impact: Proven ability to step into existing demand programs with minimal transition time and drive immediate, data-informed impact.

Nice-to-Have Experience:

• Cross-Functional Leadership: Experience bridging the gap between Marketing and Sales Development (SDR/BDR) teams to optimize lead follow-up and outbound-assisted motions.
• Channel Expansion: Proven success in launching a brand-new demand channel (e.g., Podcast, Community or, ABM) from $0 to a measurable pipeline contributor.
• Agency Management: Experience vetting and managing external specialized agencies (SEO, PPC or Creative) to ensure high-velocity execution.
• Domain Context: Background in G&A-focused SaaS (Legal, Tax, Finance, HR or adjacent compliance-heavy functions) with a deep understanding of enterprise buying cycles and long sales motions.
• International Markets: Exposure to running demand generation programs in both North American and European/EMEA markets, accounting for different regulatory and cultural nuances.

$100,000 - $150,000 a year

Annual Compensation: $100,000–$150,000 (CAD) + bonus

Salary range will be adjusted accordingly for U.S.-based applicants

Location

We have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada. 

Our Culture 

Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success.

Outcome Driven: We focus on setting ambitious goals and achieving measurable results.

Wide Responsibility: Our team is empowered to take ownership from problem identification to implementation.

Learning Mindset: We embrace curiosity and reject the status quo.

Strategic Speed: We make fast, effective decisions and embrace a bias for action.

Benefits at Athennian

We’re a remote-first company built on trust, autonomy, and accountability.

Work-Life Balance: Minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days, plus a company-wide winter holiday shutdown.

Comprehensive Coverage: Health, dental, and vision, long-term disability, and a Health Spending Account (HSA).

Family Support: Flexible parental leave benefits, including top-ups.

Remote Setup: A dedicated work-from-home allowance to get you set up for success.

Please be aware that Athennian utilizes AI during our recruitment processes.
These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. Athennian prohibits any form of harassment or discrimination in the workplace including, without limitation, in its recruitment processes.