Paid Media Specialist, Lead Generation

Hiring Location

This is a remote position. We are accepting applications from candidates in the following locations for this exciting opportunity:

• Canada : Ontario or Quebec

About Phorest

Phorest powers over 12,000 premium salons, spas, and medi-aesthetic clinics worldwide. Phorest is more than just a software provider; we are on a mission to help our customers build stronger, more resilient businesses and to support the long-term growth of the professional salon, spa, and medical aesthetics industries.

As we continue to scale, we are looking for ambitious, high-performing individuals who want to play a meaningful role in our next phase of growth. With a strategic focus on integrated payment solutions and the premium salon and medi-aesthetic markets, this is an opportunity to make a real impact on a global industry while helping thousands of businesses thrive.

The Opportunity

As a Paid Media Specialist, you will be the hands-on engine behind our global paid media strategy. While this role sits within the global Sales & Marketing team, you will work in close day-to-day collaboration with the North America regional team, while remaining flexible to support other regions.

Your mission is to play a pivotal role in accelerating Phorest’s next phase of growth. Joining a fast-growing, dynamic company, you will create, execute, and optimise high-impact digital acquisition campaigns across key channels such as Google Ads, Meta, LinkedIn, Reddit, TikTok & StackAdapt to drive momentum across hair, beauty, and medical aesthetics.

This is a key hire that we expect to make a meaningful contribution to our future growth. You’ll achieve this by creating, executing, and continually optimising campaigns across bidding, targeting, and performance analysis, using data-driven insights to maximise ROI and help deliver Phorest’s ambitious growth objectives.

What You'll Do

• Lead the day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets.

• Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market.

• Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximise lead volume, efficiency, and ROI.

• Design and execute rigorous tests across ad copy, creative, audiences, and landing pages to continuously improve performance.

• Conduct research and audience analysis to reach our core premium salon and med spa markets.

• Stay ahead of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance.

• Prepare and present weekly and monthly reports that clearly explain performance against targets, key drivers, recommended actions, and expected outcomes.

• Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements.

• Work directly with regional marketing leads to review performance, communicate budget pacing, and provide proactive insights to support decision-making.

• Partner with Content, Creative, Web, and Sales teams to ensure messaging, landing pages, and campaign assets are optimised for conversion.

Who You Are

• You have 3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation.

• You possess expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn), along with experience in channels such as Reddit, Capterra, and StackAdapt.

• You are highly skilled in web analytics (Google Analytics) with a strong focus on attribution and data accuracy.

• You have a strong analytical mindset and can turn performance data into actionable insights and recommendations.

• You are a strong communicator who can translate complex data into clear, concise, action-oriented recommendations for senior stakeholders.

• You demonstrate commercial ownership and take a proactive approach to solving performance issues and identifying growth opportunities.

• You can work autonomously in complex environments, troubleshoot tracking issues, and optimise campaigns under performance pressure.

• You are eager to learn new platforms and continuously adapt strategies based on performance data.

• You are interested in AI-driven ways of working and are willing to adopt new technologies; familiarity with Claude, ChatGPT, or similar tools is preferred.

Benefits

Phorest currently offers a range of fully employer-paid benefits including Medical, Dental, Life, AD&D, Short Term Disability, an EAP, and wellness perks. 

Employees also have access to optional extras, such as a 401(k) and a range of upgraded insurance options. 

Career development is important to us. We even have our own in-house Learning and Development/Business coach and many online resources including LinkedIn learning.

We like to have fun, build camaraderie through regular social events. 

Phorest also encourages Employee Resource Groups, you will have the opportunity to join or champion a club, society, or group. 

Phorest is an equal opportunities employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.