Demand Generation Specialist (6 Month Contract in Canada)

FreeWill is an award-winning, social-good startup that has partnered with 2,200+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. In 2024, we were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes' Best Startup Employers and the  2025 Most Loved Workplaces® for Diversity ; you can also check us out on Glassdoor ! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill's VP of Partner Success on either Spotify or Apple .

Full-time • Contract • Work from Anywhere in Canada

About the Role

We are looking for a Demand Generation Specialist to support our growing and dynamic marketing team and serve as an integral bridge to the customer-facing teams we partner with. 

This role will work closely with our marketing, sales and partner success teams to concept, develop, implement, measure, and improve inbound and outbound marketing content, campaigns, events, and initiatives that generate qualified leads, educate prospects at all stages of the customer journey, and increase sales velocity.

**Please note that this role will be a 6-month Contract role with a potential of extension based on performance 

The compensation for this role will be 29 CAD per hour (21 USD per hour) working 40 hours per week. 

Responsibilities

• Work cross-functionally with product marketing, sales and partner success to execute a variety of demand generation initiatives that help us target prospects and customers in all phases of the buying cycle.


• Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI.


• Support our regular marketing events, including group demos and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities. 


• Assist with the design, planning, and optimization of demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas. 


• Support the creation of marketing collateral and content as requested, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits and white papers.


• Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership.

Requirements

• 3+ years of experience in a marketing or communications role


• Superior written and verbal communication skills


• Detail-oriented and a self-starter 


• Willingness to experiment and adapt approach based on data


• Experience with marketing automation and CRM software, particularly Hubspot and Salesforce, a plus


• Intellectual curiosity that drives a willingness to learn and take on new challenges


• Comfortable moving quickly in a fast-paced environment


• Project management and problem-solving mentality

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and soon Canada!

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

AI Policy

We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.

For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.

The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.