Senior Marketing Manager

About Foundation

Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use. 

We're hiring a Senior Marketing Manager to run Foundation's own marketing — the same playbook we sell to clients, applied to ourselves. You'll own demand generation, content distribution, and the brand surface area that turns Foundation into the obvious choice when a B2B company is shopping for a partner to help them with AI visibility.

This is a builder seat. You'll set the strategy, run the calendar, write or commission the work, and ship it across every channel that matters. You'll have execution support underneath you, but the thinking is yours.

What You'll Own

• Foundation's inbound pipeline: The number we care about is qualified opportunities sourced from marketing, and you own that number end to end.
• The content engine: The blog, newsletter, LinkedIn, YouTube, Reddit, podcast appearances, partner content, GEO surface area inside LLMs. You’ll decide what gets made, what gets distributed where, and what gets retired.
• The distribution layer: Repurposing, syndication, community seeding, paid amplification when it earns its keep. If we publish something and it dies on the page, that's a miss.
• The brand: How Foundation shows up in the market. Our voice, point of view, positioning against the agencies we compete with. You'll work with leadership to sharpen this and then enforce it across everything we ship.
• Reporting: A monthly view of what's working, what's not, what we're killing, what we're doubling down on.

What You've Done Before

• Run marketing for a B2B agency, B2B SaaS company, or B2B services firm where you owned the pipeline number. Agency-side experience is strongly preferred.
• Built a content and distribution program from something to something better. Not just executed someone else's playbook.
• Written things people actually read. We don't care about your degree. We care that you can think clearly on the page.
• Worked with SEO, GEO, and AI search as part of your content mix. You don't need to be a technical SEO, but you need to know how the channel works in 2026.
• Some experience with paid social or paid search with a real budget would be great.

What Will Make You Successful Here

• You think in distribution, not just creation. Every piece of content has a plan for how it reaches an audience before it gets written.
• You have a point of view and you defend it with evidence. You'll get pushback from a team that thinks hard about this stuff. You should welcome it.
• You ship because we move fast at Foundation. Quarterly plans are great but we want weekly output that compounds.
• You read the room on AI. We use it to do better work, not to take shortcuts. Slop is a fireable offense.

What This Isn't

• A pure brand role. We measure pipeline here.
• A pure performance role. We measure brand equity too, just less neatly.
• A management role on day one. You'll have execution support, but you're the doer-in-chief for the first six months while we figure out what the function needs.

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: Salary range: 80k - 110k CAD depending on experience. May vary for candidates in other regions based on cost-of-labor norms.
• Bonus tied to pipeline targets
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply

1. Fill in the Culture Index survey:
2. Apply through the application form