Head of Growth
myAbode
About Us
Buying a home is the biggest decision most people make. Thousands of Canadians trust Property.ca, Condos.ca, and MrLoft.ca to help them make it. Together, the marketplace brings in tens of millions of revenue and connects buyers, sellers, renters, and landlords with the right agents at the right moment. Behind it, myAbode's transaction platform processes 30,000+ deals a year.
We're hiring our first dedicated product leader to decide what comes next.
The role
You'll own three product engines under one roadmap: the consumer marketplace, the agent CRM, and the AI lead nurture engine that connects them. Property.ca is profitable, growing, and under-leveraged. You'll decide where future revenue growth comes from and build the product to capture it.
What you'll own
The marketplace. The work here is primarily product growth — driving acquisition and improving conversion across the funnel through experimentation and A/B testing.
The CRM. A proprietary platform built in-house for our agents. Thousands of agents use it today, and there's significant room to improve it with a small, talent-dense team and agentic AI development.
The lead nurture and matching engine. A proprietary system that decides which agent gets which lead and how to keep that lead engaged until they transact. Another area where agentic AI development opens up a large opportunity.
What we're looking for
- 8+ years in product, with 2–3 years in a senior leadership role (Head of Product, Director of Product, founding PM, or similar)
- Excitement to re‑learn product building methodologies in the era of AI.
- A track record of moving acquisition, conversion, activation, or retention metrics on a consumer product
- Experience designing and running A/B tests, including hypothesis design, sample sizing, and interpreting results
- Experience building a product, function, or team from the ground up
- Ability to develop a product strategy for an existing product within 30 days
- Experience shipping AI‑powered features in production
- A deep willingness to get hands‑on with AI tools (like Claude) and likely deploy webpages or prototypes directly.
Nice To Have
- Real estate or proptech experience
- Two‑sided marketplace experience
- Ability to read code, scope work with engineers, and assess technical trade‑offs
- Mobile product experience
- Experience with consumer brands at millions of monthly visitors
- CRM or admin‑side product experience
Why myAbode
myAbode processes over $2.5B in Canadian real estate transactions a year, giving us a unique perspective, sitting at the centre of how deals actually move through the system. We're using it to build an AI‑native team from the ground up, rebuilding the real‑estate back office and reshaping how the brokerages we own operate day to day. It's an unusual moment to be building products here. The next era of real estate will run on new infrastructure, and we're set on making sure that infrastructure is built in Canada.
Compensation reflects the scope: a competitive base with meaningful performance upside tied to what you build.
A note on AI: We use AI tools in parts of our hiring process — resume screening, drafting, interview questions, transcription. It lets us focus on the human parts that matter.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability. For accommodation, contact View email address on ca.talent.com.
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